DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Transform high-intent searches into profitable leads and sales with a PPC Agency for Car Rental Companies

Get your free PPC audit
BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →
View all case studies
  • 25+ years' experience
  • Google Partner
  • UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for car rental companies

Services Icon

Google Ads

Focus on the vehicle types, hire periods and collection points your business can serve. We review search demand and exclusions to separate relevant rental enquiries from vehicle sales and other searches, then assess booking opportunities and their cost.

Services Icon

Landing Page Optimisation

Make it straightforward to check suitable vehicles and take the next step towards a hire. We review date and location selection, availability information, pricing clarity and mobile speed, working around the booking system you use.

Services Icon

Remarketing Campaigns

Bring prospective renters back to vehicles they can still book. We’ll plan eligible follow-up adverts using the fleet, hire dates and promotions you confirm are available, with consent checks and exclusions for completed bookings. Frequency and booking results help us focus on useful return visits without repeating adverts unnecessarily.

Services Icon

Microsoft Ads

Reach people searching on Bing for the vehicles and hire periods you provide. We’ll manage rental campaigns with relevant adverts and collection or booking information, then review enquiry quality and completed bookings. Understanding booking value alongside acquisition costs helps us improve spending and the return from your Microsoft account.

Services Icon

AI Ads

Help customers researching vehicle hire through AI find out about your rental services. We’ll advise on eligible ChatGPT advertising access and messages that accurately describe your fleet and booking options. If suitable, campaign plans will include how to review completed bookings and their cost, with availability kept in view.

Services Icon

Paid Social Media

Promote approved fleet photography and relevant rental offers through suitable social audiences. We test messages around the uses your vehicles support, then review booking quality and cost alongside interest in the adverts.

Anglo Welsh case study

 

Berrys Coaches case study

 

The Wow House case study

 
Quote Start
We contacted Wired Media to refresh our 4 hotel websites and also enquire about pay per click and social media advertising. Tom and the team were excellent in every way, very knowledgeable and answered all our questions with informative and considered responses. Not having any real idea about ‘SEO’ (search engine optimisation) Tom was extremely patient in explaining the importance and why and how it should be completed and monitored on a regular basis, a member of the team is always on hand to help. Really pleased with the overall outcome and would certainly recommend Wired Media.
Quote Start
Mark Thompson, Latona Leisure - ★★★★★ Google Review

PPC for car rental companies, focused on valuable fleet bookings

Start with the rentals you want to grow. Short trips, replacement vehicles and longer business hires create different requirements. We agree which vehicle categories and hire periods matter to your business, then organise campaigns and destinations around the services you actually offer.

Let availability inform the advertising. Additional demand is useful when the right fleet and collection arrangements can support it. We agree how availability updates will reach the marketing team, helping prioritise campaigns and avoid promoting a vehicle category or offer that customers cannot book.

Make the booking journey easier to use. Customers need a clear route through dates, collection details, vehicle options and the terms you approve. We review usability and mobile performance with your booking setup, looking for avoidable friction before a customer reaches the confirmation stage.

Measure confirmed hires beyond booking-page visits. A quote request, a reservation and a completed rental carry different value. We help define the useful stages and review available booking data, so reports can account for cancellations and distinguish enquiry activity from confirmed business.

Bring rental value into budget decisions. Where dependable data are available, we compare acquisition costs with the value of bookings and the vehicle categories involved. This gives your team a more useful basis for discussing budget, fleet utilisation and periods when additional demand is commercially worthwhile.

Review search quality and customer experience together. We investigate search terms, advert response, Ad Rank and Quality Score alongside the route through your rental pages. Clear reports show what changed, what the data suggest and which tests deserve attention next.

Build a clearer route from rental search to confirmed hire

Tell us about your fleet, collection arrangements, priority hire types and booking data. We can review your advertising and reservation journey, then recommend a practical plan for attracting more valuable rental demand.

GET IN TOUCH
PPC Insights
Understanding Performance Metrics In Google Ads
When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…
READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…
READ NOW
Should I use PPC for my WordPress website?
In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…
READ NOW
Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic…
READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…
READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…
READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…
READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…
READ NOW