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PPC services for care homes

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Google Ads

Connect people researching care with accurate information about the services your home offers. We plan search campaigns around relevant services and locations, review search terms and exclusions, and assess enquiry quality alongside acquisition costs. Your team’s feedback helps us understand which contacts progress.

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Landing Page Optimisation

Make the information families and prospective residents need easier to find. We review clear service details, contact and visiting routes, mobile usability and page speed, working from information your team approves. A straightforward experience helps people take the next appropriate step.

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Remarketing

Audience planning starts with the services being advertised and the platform’s requirements. Health-related content can restrict personalised targeting, so we check permitted options and consent arrangements before recommending follow-up activity. Your campaign plan should reflect those limits and the customer’s expectations.

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Microsoft Ads

Help families researching care on Bing find accurate information about your home. We’ll manage campaigns around the services and areas you cover, with relevant adverts and a clear route to enquire or arrange a visit. Feedback from your team helps us understand which contacts progress and improve the account for suitable enquiries.

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AI Ads

Get advice on AI advertising that reflects the care your home provides. ChatGPT generally prohibits UK healthcare advertising, so the services, message and destination need careful review before any recommendation. We’ll assess suitable opportunities under each platform’s rules and explain whether they could support relevant care enquiries or visits.

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Paid Social

Present your home’s services and environment through accurate information and approved imagery. We review suitable audience options and creative with your team, then assess the contribution to meaningful enquiries and visits. The activity should support a clear understanding of the home and the next step.

Switch Health case study

 

Grant Stephens case study

 

The Property Centre case study

 
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I've used Wired Media for my website & SEO, I've had a great uplift in enquiries and exposure after a relatively short period of time. I highly recommend their services
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Jamie Elvin, Strive Mortgages - ★★★★★ Google Review

PPC for care homes, focused on suitable enquiries and clearer reporting

Reflect the care your home can provide. Campaign planning starts with your services, availability and the enquiries your team can support. We work with you to understand those priorities and organise advertising around relevant searches, rather than treating every contact as the same opportunity.

Give people clear information for a considered decision. Prospective residents and families need to understand the offer and how to ask a question or arrange a visit. We review advert messaging and landing pages together, using service information and claims that your team has approved.

Connect spending with the enquiry journey. A form submission, a meaningful conversation and an arranged visit are different stages. We agree which actions should be measured and use appropriate feedback from your team to review their progression and acquisition costs.

Understand the quality of the available data. Tracking gaps, duplicate events or unclear conversion definitions can change how a campaign appears to perform. We investigate the measurement and explain discrepancies, helping you understand what the report supports and where further information is needed.

Make the website easier to use. Clear navigation, readable service details and straightforward contact routes help visitors find the information they need. Our PPC, design and development teams can review page speed, mobile usability and enquiry forms as part of the same improvement plan.

Review growth in the context of the home. Availability and the services you can provide affect the usefulness of demand. We discuss campaign changes and enquiry feedback with your team, then recommend the next test with those practical priorities in view.

Talk through a clearer plan for your care home enquiries

Tell us about your services, availability and current advertising. We can review the campaigns, website journey and measurement with your team, then recommend practical priorities for attracting suitable enquiries.

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Pay-per-click planning around your care home’s services and availability

Keep service coverage clear. For a single home or a wider group, we agree which locations each campaign should serve and review the response. Adverts should lead to the relevant home or service page, with clear details about how to make contact.

Keep the offer current. Changes in availability, visiting arrangements or services can affect what is appropriate to advertise. We work with your team to reflect those changes in campaign priorities and the information people reach after a click.

Use audience and measurement options suited to the service. We review platform requirements and the data used for advertising, with attention to the sensitivity of care enquiries. Recommendations should be based on permitted methods and useful performance information.

Give results an appropriate review period. Choosing a care home can involve more than one conversation or visit. We assess campaign activity alongside the enquiry stages your team can report, explain the changes made and identify the next useful improvement.

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