DATA-DRIVEN PPC
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- 25+ years' experience
- Google Partner
- UK-based senior team
Trusted by ambitious brands
PPC services for care homes
Google Ads
Connect people researching care with accurate information about the services your home offers. We plan search campaigns around relevant services and locations, review search terms and exclusions, and assess enquiry quality alongside acquisition costs. Your team’s feedback helps us understand which contacts progress.
Landing Page Optimisation
Make the information families and prospective residents need easier to find. We review clear service details, contact and visiting routes, mobile usability and page speed, working from information your team approves. A straightforward experience helps people take the next appropriate step.
Remarketing
Audience planning starts with the services being advertised and the platform’s requirements. Health-related content can restrict personalised targeting, so we check permitted options and consent arrangements before recommending follow-up activity. Your campaign plan should reflect those limits and the customer’s expectations.
Microsoft Ads
Help families researching care on Bing find accurate information about your home. We’ll manage campaigns around the services and areas you cover, with relevant adverts and a clear route to enquire or arrange a visit. Feedback from your team helps us understand which contacts progress and improve the account for suitable enquiries.
AI Ads
Get advice on AI advertising that reflects the care your home provides. ChatGPT generally prohibits UK healthcare advertising, so the services, message and destination need careful review before any recommendation. We’ll assess suitable opportunities under each platform’s rules and explain whether they could support relevant care enquiries or visits.
Paid Social
Present your home’s services and environment through accurate information and approved imagery. We review suitable audience options and creative with your team, then assess the contribution to meaningful enquiries and visits. The activity should support a clear understanding of the home and the next step.
