PPC for Insurance Services & Firms
PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your insurance services website to help drive more leads and increase conversions.
Over 20 years' experience
PPC agency for insurance firms, agencies and brokers
PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your insurance services website on a daily basis.
PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.
Your insurance services PPC ads will show when someone searches with the keyword you are bidding on, and you only pay when a potential customer clicks on your advert, not when it’s displayed to them.
We can set up and manage your insurance services PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.
Insurance services PPC works best when aligned with your SEO strategy, so you can reach as many potential customers as possible.
Using information from your insurance firm’s SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of new projects.
You can use PPC for your insurance firm to reach new and existing customers, showcasing your business as well as promotional offers and rates.
People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct purchase.
We combine data-driven insurance services PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your website visitors into repeat customers.
Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your insurance firm, and exceed your business goals.
For insurance firms, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your services in front of potential customers – trust us: it works.
Optimised landing pages
With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your insurance services PPC campaigns. PPC visitors behave differently from organic visitors to your website, so a carefully designed landing page can mean the difference between a clicker and a customer.
If you’re investing in paid search to attract new customers, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your insurance firm website and are an effective way of converting users who have abandoned their quote request or policy purchase.
We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your insurance services website, then running ads across Yahoo and Bing is definitely something you want to consider.
If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your insurance firm website.
Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products to in-market, captive audiences en-masse.
Benefits of working with Wired Media
Quality work at affordable prices
We love what we do, and we believe in providing our clients with a high-quality service that’s competitively priced.
Experienced UK-based team
We’ve been designing and developing websites since 2001 and have vast experience in creating websites that help you reach your business goals.
First-class project management
Our dedicated project management team has vast experience delivering beautiful, functional websites for our clients on time and on budget.
Full-service digital agency
Our ethos is to build websites with marketing in mind, with our experienced digital marketers are on-hand to help you with any SEO, PPC, content marketing, email marketing, or social media campaigns you have planned.
Want to find out more?
Get in touch and let us know about your insurance services PPC requirements or take a look at some of the other services we offer below:
Web design and development
Our skilled team of web developers and designers have crafted and created hundreds of websites for the insurance industry. Whether you want to boost your traffic, get higher quality leads, or strengthen your brand, we can build you a website fully tailored to achieve your insurance firm’s business aims.
With strong expertise in SEO, PPC, social media marketing, content marketing, and email marketing, our data-driven and creative digital marketing agency team have a track record of generating leads and sales for clients in the insurance sector, so you can stand out from the competition.
From technical analysis and migrations to keyword research, copywriting and link building campaigns, our experienced in-house SEO team can deliver a winning strategy to help your insurance business stand out in search engines and capture valuable leads.
Email marketing is one of the most effective forms of marketing in the insurance industry and is fantastic for achieving a range of business objectives, from delivering your content to a broad audience, to driving loyalty among existing clients.
Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.