DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Reach people looking for stays, dining or events that your hotel offers. We review search intent, campaign structure and advert relevance against direct-booking value or useful enquiries, separating existing brand demand from opportunities to reach new guests.
Landing Page Optimisation
Help guests find the information they need and move smoothly towards a booking. We review room and offer pages, mobile usability, page speed and the route into your booking engine, identifying practical tests that can make the next step clearer.
Remarketing
Support prospective guests who are still comparing options. Where consent and platform rules allow, relevant messages, frequency controls and exclusions help keep follow-up advertising useful, including avoiding repeated offers for a stay someone has already booked where your data supports that.
Microsoft Ads
Assess an additional search audience for your hotel’s rooms and other offers. We plan suitable targeting and messages, then compare the cost of reaching those guests with the quality of enquiries or booking value the activity produces.
AI Ads
Review paid placements in ChatGPT and other AI advertising environments where access and eligibility permit. We consider the guest-planning audience, available advertising options and measurement before recommending a controlled test with a clear commercial objective.
YouTube
Use video to help prospective guests understand the experience your hotel offers. We plan creative and audiences around relevant rooms, dining or event spaces, defining the response to measure and reviewing its contribution alongside your wider campaigns.
Peterstone Court case study
Hotel and wedding venue Peterstone Court needed its website and search marketing to support more relevant enquiries. We brought website development, SEO, PPC and measurement together, improving the information visitors used before deciding to get in touch.
The work included technical improvements and wedding-related content alongside Google Ads targeting, account reviews, Quality Score and Ad Rank. Project results included 31% year-on-year organic growth and 100+ top-three organic positions. PPC conversions increased by 345%, while website conversion rate rose by 86%.
Keeping the website, campaigns and reporting connected gave the venue a clearer view of how its digital marketing supported customer interest and enquiries.
Discuss your hotel’s next PPC opportunity
Tell us about your hotel, the bookings or enquiries you want more of and how the current campaigns are performing. We can review the account, booking journey and measurement, then discuss practical tests and the outcomes that should guide further investment.
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