DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Ripon that makes pay-per-click advertising commercially accountable

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services to win more worthwhile business for your Ripon company

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Google Ads

Reach customers whose searches show they are ready to consider your business. We build Google Ads around your products and services, refine irrelevant search terms and improve how closely each advert matches the customer’s needs. With bidding and landing-page recommendations working together, your account has a clearer route from advertising spend to useful enquiries and sales.

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Microsoft Ads

Explore additional demand from people searching through Microsoft’s network. We create campaigns around your business priorities and review the value of the conversions they produce, rather than measuring success by traffic alone. Reporting on enquiries, orders and acquisition costs helps you decide whether Microsoft Ads can add profitable business to your wider advertising activity.

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Paid Social Media

Introduce potential customers to the reasons they should choose your business. Our paid social team develops creative around the products or services you want to grow, then tests audiences and messages against the response they generate. We use sales and enquiry feedback to guide improvements, helping you invest in activity that brings more than visibility.

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AI Ads

Find out where ChatGPT advertising and other AI ad placements could support your growth plans. We assess the available options, your business’s eligibility and how results could be measured before recommending a test. Suitable adverts and landing pages would give interested customers a clear next step, with the response used to judge whether further spend makes sense.

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Remarketing

Help previous visitors come back when they are ready to act. Where consent and platform requirements permit, we can build follow-up audiences around the products or service pages they considered. Relevant messages, sensible frequency and exclusions for completed conversions help remarketing support the buying journey without unnecessary repetition.

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Data Analysis

Get a more dependable view of what your advertising is achieving. We audit conversion tracking, look for missing or duplicated events and help connect campaign reports with business information such as orders and enquiry quality. Understanding those details gives your team a better basis for managing acquisition costs and choosing the next opportunity to grow.

See our PPC client results near Ripon

Cairn Hotel Group case study

 

Anglo Welsh case study

 

QA Higher Education case study

 
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QA Higher Education case study

QA Higher Education needed its university Google Ads campaigns to connect prospective students with relevant courses and generate more useful enquiries. We separated broad course targeting into dedicated ad groups, improved advert relevance and reviewed weaker keywords and landing-page experience. Consistent campaign tagging also helped the team understand performance more clearly.

For its university account, September 2026 brought 181.2% more tracked contact-form enquiries than September 2025, with cost per enquiry down 61.5%. Enquiries per ad click increased by 185.2% and click-through rate by 31.4%. The work combined practical account changes with clear advice for the client’s in-house marketing team.

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181.2%
More Google Ads contact-form enquiries
61.5%
Lower cost per enquiry
185.2%
More enquiries per ad click
31.4%
Higher click-through rate
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It’s been a pleasure working with Wired Media. We’ve only been working with the team for a few months, but in that span of time Luke has make significant improvements to our Google PPC accounts that are transforming commercial performance. From day one, Luke's expertise and advice have been invaluable – he’s enthusiastically made optimisations to strategy and approach while carefully understanding the nuances of the business and our objectives. He’s proactively made suggestions that have strengthened our paid media performance, and helped to upskill our team. Highly recommend Luke, alongside Joel, Adam and Tom.
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Simran Bhogal, QA Higher Education - ★★★★★ Google Review

PPC management for Ripon businesses with growth in mind

Start with the business behind the campaign. Your best-selling product, highest-value service and busiest team may need different advertising decisions. We take time to understand what you want to grow and the return you need, then set priorities for your Ripon PPC activity around those goals.

Improve the quality of the opportunity. More enquiries are only useful when they are relevant to your business. We review search intent, targeting and the message on the advert and landing page together. Feedback from your sales or customer-service team helps us understand which campaigns are bringing worthwhile conversations and orders.

Give visitors a better route to conversion. We look at page speed, mobile usability and the steps needed to buy or make an enquiry. Clear product or service information, useful reassurance and a straightforward next step can help more of the people you have paid to reach become customers.

Make the next decision easier. Our reporting explains the results, the account changes and the improvements we recommend. We work on the reliability of your data alongside campaign performance, so decisions about bids, budgets and landing pages are grounded in a clearer view of acquisition costs and return on investment.

Talk to us about growing your Ripon business with PPC

Our specialists can review your advertising account, conversion data and landing pages. We’ll explain where we see wasted spend, missed opportunities and practical ways to improve the return from your campaigns.

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