DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Haverhill that makes pay-per-click advertising commercially accountable

Get your free PPC audit

BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →

View all case studies

25+ years' experience
Google Partner
UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

I do not trust the conversion or revenue data.

Spend is rising faster than profitable sales.

We get clicks, but too few people buy.

Performance is good, but growth has stalled.

I'm new to PPC.

Trusted by ambitious brands

MICK GEORGE 56% lower PPC cost per click View case study →

RED PADDLE CO 124% more website goal conversions View case study →

Google Ads

Connect relevant searches with a clear product, service or quotation journey. We review campaign priorities, search terms and advert messages, using conversion value and acquisition costs to decide which opportunities should receive attention.

Microsoft Ads

Assess whether another search audience can bring worthwhile enquiries or orders. We test suitable keywords and adverts, review the intent behind the response and compare its commercial value with the cost of generating it.

Paid Social Media

Help prospective customers understand your offer and why it is worth considering. We test messages, imagery and audiences around agreed enquiry or purchase goals, with business feedback helping us judge the quality of the response.

AI Ads

Explore paid advertising opportunities in ChatGPT and other AI advertising environments where access and eligibility permit. We review audience fit, available placements and measurement before agreeing a controlled test with a defined commercial goal.

Remarketing

Support visitors who need more information before they decide. Subject to consent and platform eligibility, we plan relevant follow-up messages, sensible frequency and exclusions around earlier interest and the next useful action.

Data Analysis

Understand what is happening between an advertising click and a useful business result. We review GA4 and platform tracking, agree conversion definitions and discuss enquiry or sales feedback alongside acquisition costs, conversion value and return.

Mick George case study

truhouse case study

Ian Chatfield case study

Mick George case study

Mick George needed a website that could handle complex quotations, orders, payment and fulfilment. Concrete and skip-hire pricing depended on quantities and delivery distances, so the customer journey had to make those details easier to manage.

We designed and developed a website that brought those stages together. Across the wider website project, organic sessions increased by 60%, PPC cost per click fell by 56%, website goal conversions rose by 124% and average session duration increased by 24%.

Connecting the information customers needed with a clearer ordering journey helped the business support more complex requirements and review website performance.

Read case study

60%

More organic sessions

56%

Lower PPC cost per click

124%

More website goal conversions

24%

Longer average session duration

We contacted Wired Media to refresh our 4 hotel websites and also enquire about pay per click and social media advertising. Tom and the team were excellent in every way, very knowledgeable and answered all our questions with informative and considered responses. Not having any real idea about ‘SEO’ (search engine optimisation) Tom was extremely patient in explaining the importance and why and how it should be completed and monitored on a regular basis, a member of the team is always on hand to help. Really pleased with the overall outcome and would certainly recommend Wired Media.

Mark Thompson, Latona Leisure - ★★★★★ Google Review

PPC for Haverhill with a clearer route from search to a valuable customer

Plan around how your customers buy. We discuss your Haverhill business, the products or services you want to grow and the information customers need before acting. Campaign structure and landing pages can then reflect the route to an enquiry, quotation or purchase.

Bring experience of complex offers. Our work includes construction supplier Mick George, home-improvement businesses and online retailers. Where pricing, availability or service requirements affect a decision, clear information and a straightforward next step are central to the customer journey.

Review the experience after the click. We assess advert relevance and search terms alongside landing-page content, page speed and mobile usability. Quality Score diagnostics help highlight weaknesses, while conversion tests assess whether a change makes the next action easier.

Use the results to decide what to improve. We explain conversion reporting and check where tracking needs attention. Where your systems allow, customer and sales feedback helps distinguish a useful response and put acquisition costs and return on investment into context.

Your Senior Team

Adam Taylor

Managing Director

Jon Cassel

Director of Client Services

Joel Green

Head of PPC

Paul Gregory

Head of SEO

Richard Wethered

Head of Strategy

Amy Bolt

Head of Design

Saqib Akram

Head of Data

Josh Wilson

Senior Web Project Manager

Tom Beasley

Founder & Director

Discuss a practical plan for your Haverhill PPC campaigns

Tell us about your growth goals and how customers currently enquire or buy. We can review the account, landing pages and measurement, then discuss the improvements worth testing and the commercial results that should guide the next decision.

GET IN TOUCH

Understanding Performance Metrics In Google Ads

When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…

READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…

READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…

READ NOW

Keyword Research for WordPress PPC Campaigns

Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…

READ NOW

Tracking Conversions in Google Analytics

Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…

READ NOW

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…

READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…

READ NOW

Understanding Google Ad Rank

As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…

READ NOW

Is Keyword Research Important for PPC Campaigns?

In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…

READ NOW

Should I use PPC for my WordPress website?

In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…

READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…

READ NOW