Estate Agent PPC Agency

Turn pay-per-click advertising into a dependable source of more revenue from paid media with a PPC Agency for Estate Agents

PPC (Pay Per Click) is a cost-effective strategy for attracting highly engaged traffic to your estate or lettings agent website, playing a vital role in boosting conversion rates.

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Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

PPC services for estate agents

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Google Ads

Reach homeowners and landlords looking for an agent, with campaigns organised around the instructions and valuation enquiries you want to generate. We review searches, exclusions, advert relevance and acquisition costs alongside the quality of the enquiries your branches receive.

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Landing Page Optimisation

Make it straightforward to understand your agency’s coverage, services and valuation process. We review mobile speed, clear forms, click-to-call routes and genuine supporting evidence, helping visitors take the next step with fewer unanswered questions.

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Remarketing

Support people comparing agents for a planned move or letting. Where consent and platform rules allow, we review relevant audiences, timing and exclusions, keeping follow-up messages aligned with the service and market you can cover.

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Microsoft Ads

Test another source of relevant property-service searches with a controlled budget and dependable tracking. We compare the resulting enquiries and available valuation feedback before recommending additional investment.

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AI Ads

We assess ChatGPT ads and other paid AI advertising opportunities where platform access, suitable inventory and advertiser eligibility allow a useful test. We check current requirements and agree how to measure relevant enquiries before recommending spend.

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YouTube

Explain your agency’s approach through useful video creative and accurate service information. We review audience options, messages and destinations, assessing the campaign’s role in the wider enquiry journey rather than treating video views as instructions.

Property Centre case study

 

Mackenzie Smith case study

 

The Wow House case study

 

PPC for estate agents, focused on valuable valuation enquiries

Separate the audiences you need to reach. Someone searching for a property to buy is making a different decision from a homeowner choosing an agent. We organise campaigns around your services and priorities, reviewing search terms, exclusions and destinations so budgets support the instructions you want to win.

Make branch coverage and service clear. We work with your team to understand the areas and property types you can serve, the services offered and your available capacity. Adverts and landing pages should describe the same offer, with clear valuation and contact routes supported by genuine evidence.

Understand the quality behind the lead. We check form and call tracking, conversion definitions and duplicate events, then bring in available feedback on appointments and instructions. That helps compare acquisition costs with useful business outcomes, rather than relying on enquiry volume alone.

Improve relevance and conversion together. Our PPC, design and development teams can review search intent, Quality Score and Ad Rank diagnostics alongside mobile speed, page clarity and the valuation journey. Reports explain the work completed and the next test worth prioritising.

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Property Centre case study

The Property Centre wanted to improve local search visibility, understand its data and generate more property valuations.

We brought measurement, SEO and Google Ads work together around those priorities. Over a year, the SEO work added 225 keywords on Google’s first page, including 116 in the top three positions.

The wider website and marketing work also recorded an 85% increase in traffic and 180% more property valuations. Clearer reporting helps the agency assess its search activity alongside the enquiries its branches receive.

Read case study
225
Additional first-page Google keywords over a year
116
Of those keywords in Google’s top three
85%
More website traffic
180%
More recorded property valuations
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Mackenzie Smith have recently started working with Wired Media, and I’m already impressed with their level of detail, depth of knowledge, and expertise. From the initial conversation, their team has demonstrated a thorough understanding of the company's needs, offering tailored strategies and insights of where we should be focusing our efforts. It's clear they have a wealth of experience in their field. I'm excited to continue working with them and highly recommend Wired Media to anyone looking for a professional and knowledgeable team!
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Alex Mackenzie Smith, Mackenzie Smith - ★★★★★ Google Review
Digital marketing support for estate agents
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SEO

Support your agency’s search visibility with useful service content, technical SEO and clear internal linking. We review the website around the questions prospective sellers and landlords ask, explaining organic performance separately from paid activity.

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Paid Social Media

Present your agency through relevant creative and accurate service information. We test messages and destinations, reviewing meaningful enquiries and available customer feedback alongside spend.

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Web Design

Make branch information, valuation requests and contact routes easier to use. Our design and development teams review mobile speed, navigation and conversion journeys with the needs of your prospective clients in mind.

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Discuss your estate-agency PPC plans

Tell us about your branches, your services and the valuations or instructions you want to grow. We can review your campaigns, enquiry journey and measurement, then agree practical priorities for more valuable business.

GET IN TOUCH

Make estate-agent PPC reporting useful to your branches

Agree the measures that matter. A valuation-form submission, a booked appointment and an instruction are different stages. Where your systems support them, we use those distinctions to give campaign reporting a clearer commercial meaning.

Keep paid activity connected with your offer. Branch coverage, property types and the capacity to handle valuations can change. We bring those updates into reviews so targeting and page content reflect the service prospective clients can expect.

Compare performance in context. Spend, seasonality and market conditions can affect the response to advertising. We explain the relevant factors alongside acquisition costs and available customer outcomes, avoiding assumptions that every lead becomes an instruction.

Use feedback to choose the next improvement. Questions raised in valuation enquiries can reveal what your website still needs to explain. We use that feedback where available to refine messages, landing pages and the work prioritised in the account.

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