DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Google Ads
Connect searches with the outdoor clothing customers can buy now. We review product data, sizes, colour variants, stock and destinations across Search and Shopping activity, managing acquisition costs against product margins and the value of resulting orders.
Landing Page Optimisation
Help customers choose with accurate fit, material, care and product-performance information. We review size selection, useful photography, delivery and returns details alongside mobile speed and the route to checkout, so practical questions are answered before the basket is abandoned.
Remarketing
Support customers who need time to compare kit or plan a purchase. Where consent and platform rules permit, we review audiences, frequency and purchaser exclusions, keeping follow-up messages relevant to the range and sizes still available.
Microsoft Ads
Reach shoppers using Bing to find outdoor clothing for their next activity. We’ll manage campaigns around your ranges and current availability, improve relevant search targeting and check product destinations. Clear reporting on purchases and acquisition costs helps us assess which campaigns justify further investment.
AI Ads
We can help you describe eligible outdoor clothing accurately in ChatGPT ads or other available paid AI placements. Relevant product details and supported performance claims help shoppers understand which clothing suits their needs. Our team will manage agreed campaigns and review order value against spending to assess the return.
Paid Social
Show how the clothing fits the activity with accurate product and lifestyle creative. We test messages, audiences and destinations, reviewing purchase performance alongside season, stock, margins and attribution limits rather than judging the campaign on engagement alone.
Snow Peak case study
Snow Peak retails outdoor equipment and apparel. Its paid campaigns needed to follow changes in seasonal demand while keeping creative, product focus and budgets aligned across the markets it served.
We coordinated seasonal creative with the client team, focused investment on stronger product groups and reviewed performance by market. During a peak-season month-on-month comparison, Meta-reported purchases rose from 271 to 412 and purchase value from £42,599 to £63,527. Advertising spend increased by approximately 17%, while purchase return on ad spend improved from 7.33x to 9.30x.
As demand changed after summer, the product focus moved towards outdoor heating, cooking and autumn/winter apparel. Work on purchase measurement and regular campaign reviews helped guide those decisions.
Get in touch
Tell us about your outdoor clothing range, your customers and the trading priorities ahead. We can review your campaigns, product journey and reporting, then agree practical improvements for more valuable sales.
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