DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for Solar Power Companies, strategy and delivery focused on profitable leads and sales

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for solar businesses

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Google Ads

Reach people searching for the solar products or installation services you actually provide. We separate domestic projects, commercial installations and product supply, then refine keywords, exclusions and messages around suitable enquiries within your coverage and capacity.

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Landing Page Optimisation

Give prospective customers a clear view of your solar services, process and next step. We’ll review useful project information, substantiated credentials, mobile forms and page speed, helping people request an assessment or quotation. Accurate information about products and potential savings supports an informed enquiry without unsupported claims.

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Remarketing

Where consent and platform rules allow, follow-up advertising can support a considered purchase. We review relevant messages, exclusions and frequency, avoiding pressure and keeping speculative savings, funding and eligibility claims out of the creative.

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Microsoft Ads

Help customers searching on Bing find the solar installation or supply services you provide. We’ll manage relevant campaigns and clear quotation pages, then review suitable enquiries and the work they lead to. Acquisition costs and sales feedback help us improve your account and recommend how much to invest.

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AI Ads

Help people researching solar products or installers through AI understand your services. We’ll check ChatGPT access and eligibility and help create accurate messages using substantiated product and service information. Where suitable, clear assessment or quotation tracking will help you judge whether the campaign produces relevant enquiries at a worthwhile cost.

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Paid Social

Show approved installations, explain your process and introduce suitable products through clear creative. We test the message and contact journey, then review qualified opportunities; any cost, savings or finance examples need an appropriate factual basis before use.

truhouse case study

 

Mick George case study

 

Clifton Rubber case study

 
Quote Start
We recently switched to Wired Media from another agency and couldn't be happier with the results. Adam and Josh made an immediate impact with a data project. Within a day of onboarding, they overhauled our website's botched and unoptimised cookie consent setup, meaning we're finally capturing the data and insights we need. They're also rolling out call tracking at a very affordable monthly cost, which will help close some long-standing data gaps. Joel has completely turned around our PPC performance. He's streamlined our Google Ads account by removing ineffective keywords and match types, focusing on high-converting terms, improving ad copy, and launching new Performance Max campaigns. The results speak for themselves: lower cost per click, reduced cost per conversion, and - most importantly - a significant improvement in lead quality and relevance. The whole team is proactive, knowledgeable, and easy to work with. We've seen measurable improvements in a short space of time, and we're confident we're now in very capable hands.
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Hannah Flynn, truhouse - ★★★★★ Google Review

PPC for solar power companies, built around suitable projects and measurable growth

Match the campaign to your business model. Domestic installation, commercial projects and equipment supply involve different buyers and decisions. We plan campaigns around what you sell and the work you want to grow, with relevant pages for each offer rather than one broad enquiry route.

Use accurate, helpful messages. A prospective customer needs to understand the proposed system, assessment process and next steps. We work with your team on clear claims and approved examples. Savings, payback, funding and finance statements need current evidence and relevant assumptions before they appear in advertising.

Plan around coverage and delivery capacity. Your service area, survey availability and installation schedule shape the campaign. Search exclusions and useful enquiry questions help distinguish a suitable project from repair requests, jobs, research or products you do not supply.

Measure progress beyond a submitted form. We agree how to distinguish a qualified requirement, booked survey, issued quotation and accepted installation. Appropriate sales feedback helps connect campaign spend with the opportunities and completed work your team can confirm.

Make acquisition costs easier to understand. We check call and form events, duplicate conversions and attribution gaps. Reporting can then show the relationship between budget, enquiry quality and won work, with clear explanations of what is measured and where information is incomplete.

Improve the enquiry journey. Fast pages, clear product and service information and straightforward mobile forms help people take the next step. Our PPC, data and web teams review those details alongside search relevance, advert messages and Quality Score diagnostics, prioritising tests around your commercial goals.

Connect solar demand with the projects you want to deliver

Tell us about your products or installation services, coverage and growth plans. We can review your campaigns, enquiry tracking and website journey, then recommend practical next steps.

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