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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

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Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
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PPC services for software-development companies

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Google Ads

Reach businesses searching for the software development services you offer. We distinguish project enquiries from jobs, courses, free tools and support searches, then organise campaigns around your specialisms, client sectors and the projects your team wants to deliver.

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Landing Page Optimisation

Help a prospective client understand the business problem you solve, relevant experience and how a project starts. We review service pages, proof, mobile usability and discovery-call forms so the next step is clear without asking for a full technical brief upfront.

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Remarketing

Where consent and platform rules allow, relevant follow-up advertising can support a longer supplier decision. We review audiences, exclusions and frequency, keeping job applicants, existing-client support and unsuitable enquiries separate from new-business activity.

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Microsoft Ads

Reach businesses searching on Bing for development expertise that matches your team. We’ll manage relevant queries, adverts and project-enquiry pages, then use your feedback on briefs and discovery calls to refine the account. Comparing suitable opportunities with acquisition costs helps us recommend where further spending can support growth.

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AI Ads

Help business buyers researching software-development partners through AI discover your specialisms. We’ll review eligible ChatGPT advertising access and help explain your expertise with approved project information. Where suitable, clear enquiry routes and feedback on project briefs will help you judge whether the campaign brings opportunities your team can develop.

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Paid Social Media

Show prospective clients how your development expertise can help their business. We’ll build paid social messages around approved project stories, useful technical explanations and relevant outcomes, with a clear route to a project discussion. Reviewing qualified briefs and sales feedback helps us improve the campaign for the work you want to win.

Blossom case study

 

Circana case study

 

Coveya case study

 
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Our company Blossom has worked with Wired Media for several months to improve our site's technical SEO, optimise content and look after our website from top to bottom. Since working with them we've seen our ranking keywords go up, huge site speed improvements, made new landing pages (like our main conversion page, picture attached) and our Google Analytics is working better than ever before. Can't wait to see what we might get up to next, highly recommend the team!
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Stuart Thomas, Blossom Educational - ★★★★★ Google Review

PPC for software development companies, focused on suitable projects and growth

Lead with the problems you solve. A business commissioning an integration, customer portal or bespoke platform has a specific need. We shape campaigns around your actual services and client priorities, giving each search a relevant route into your expertise.

Qualify the opportunity before scaling spend. Project scope, budget, decision process and delivery timescales matter more than a large form count. We agree what a suitable enquiry looks like and use sales feedback to refine searches, messages and the questions on your website.

Separate development services from product sales. A custom development brief and a subscription-software trial are different journeys. Where your business offers both, we plan distinct campaigns, pages and conversion measures so your reporting reflects the right commercial model.

Track the longer buying process. Discovery calls, scoped opportunities, proposals and signed projects should remain visible as separate stages. We work with your team on appropriate CRM feedback, connecting campaign costs with pipeline quality and won work rather than counting every download as a client.

Make measurement dependable. We review call and form events, duplicate conversions, consent gaps and attribution. Reports explain which figures you can rely on and where the evidence is incomplete, helping you choose budgets and tests with a clearer view of commercial performance.

Improve relevance and conversion together. Search intent, advert messages and Quality Score diagnostics guide campaign changes. Our PPC, data and web teams can also review page speed, clear service explanations and contact friction, making it easier for the right prospective client to start a conversation.

Bring more clarity to your software development pipeline

Tell us about your specialisms, the projects you want to win and your current enquiry process. We can review the campaigns, tracking and website journey, then recommend practical next steps for measurable growth.

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