DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for Retail Brands that connects brand, data and measurable performance

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for retailers

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Google Ads

Connect product demand with the ranges you want to grow. We review Search, Shopping and Performance Max around your catalogue, margins, stock and measurement, using product feeds and search-term analysis to make campaigns more relevant to potential customers.

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Landing Page Optimisation

Help shoppers move from an advert to the right product or collection. We review page speed, product information, delivery and returns, mobile usability and checkout friction so useful traffic has a clearer route to a purchase.

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Remarketing

Where consent and platform rules allow, reconnect with interested shoppers using relevant products and messages. We review audience quality, exclusions and frequency, then assess whether follow-up activity adds value alongside your wider acquisition campaigns.

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Microsoft Ads

Test additional search and shopping demand with a budget suited to your range. We check product-feed quality, query relevance and purchase tracking, then compare acquisition costs and attributed returns before recommending further investment.

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AI Ads

Help shoppers discover relevant products from your range while researching through AI. We’ll advise on available ChatGPT advertising options and eligibility, then help plan clear product messages and purchase measurement. Recommendations will consider the stock you can sell and order value, so you can evaluate the sales generated against your advertising costs.

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YouTube Advertising

Show products in use, explain their benefits and introduce your brand through suitable video campaigns. We agree the audience, creative and measurement before launch, distinguishing awareness signals from attributed sales and reviewing the role video plays in the wider plan.

Cambridge Bookshop case study

 

Ian Chatfield case study

 

Chameleon Bride case study

 
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Cambridge Bookshop case study

Cambridge University Press Bookshop wanted to reach more readers online and grow paid search beyond existing brand demand. We refined Search, Shopping and Performance Max activity, expanded relevant book-subject targeting and improved the match between searches, adverts and product pages.

During the launch of its new online shop, we updated advert destinations and checked conversion tracking. With higher advertising investment, the year-on-year comparison showed more Google Ads clicks and reported conversions, alongside a lower cost per click. Product mix, order value and return on ad spend remain part of the ongoing work.

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107%
More Google Ads clicks
37%
More Google Ads-reported conversions
25.1%
More Google Ads impressions
7.2%
Lower Google Ads cost per click
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

PPC for retail brands, built around product demand and profitable growth

Start with the commercial detail. A high-selling product is not always the best use of the next pound. We work with you to understand margins, stock availability, average order value and repeat purchase, then organise campaigns around the ranges and customers that matter to your business.

Give each product a useful route to market. Product titles, attributes, availability and pricing influence how your catalogue appears in shopping campaigns. We review feed quality alongside search intent and advert messages, helping shoppers find relevant products rather than sending every click to the same broad page.

Plan promotions around what you can fulfil. Seasonal demand, launches and offers need suitable budgets, creative and destinations. We coordinate changes with your team and use performance evidence to adjust the plan, while keeping delivery commitments and available stock in view.

Measure purchases with the right context. Advertising-platform conversion value, analytics revenue and completed orders can differ. We check purchase events, duplicate transactions, consent gaps and attribution, then explain how reported ROAS relates to your own order data, returns and commercial targets.

Improve the shopping experience. Our PPC, data and web teams can review mobile product pages, site speed, navigation and checkout. Clear delivery information, useful product detail and fewer unnecessary steps help turn relevant visits into a stronger customer journey.

Use tests to guide investment. We review search relevance, Quality Score diagnostics where applicable, product groups and acquisition costs. Agreed tests help you decide which activity to expand, refine or pause, with reporting focused on sustainable growth rather than traffic alone.

Make your next stage of retail growth measurable

Tell us about your product range, commercial targets and current advertising. We can review the campaigns, catalogue data, purchase tracking and website journey, then set out practical opportunities for improvement.

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