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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for MOT centres

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Google Ads

Reach motorists searching for the MOT services your centre provides. We align campaigns with your catchment, vehicle classes, opening hours and availability, then review search terms and booking quality to reduce spend on unsuitable enquiries.

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Landing Page Optimisation

Make it easy to find prices, vehicle eligibility, available appointments and the location of your centre. We review mobile speed, booking steps and telephone options, keeping MOT testing, servicing and repair services clear and distinct.

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Remarketing

Where consent and platform rules allow, suitable follow-up advertising can remind interested visitors about your centre. We review booking exclusions, frequency and current availability so the message remains useful rather than repeatedly promoting an appointment someone has already arranged.

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Microsoft Ads

Test additional local search demand with a clear booking goal. We compare relevant enquiries, completed appointments and acquisition costs where the data allows, helping you decide whether further investment fits the capacity of your centre.

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AI Ads

Help drivers researching MOT testing through AI find out about your centre. We’ll review ChatGPT advertising access and eligibility, then help present the vehicle types and booking options you provide. Where suitable, appointment and enquiry reporting will help you understand whether the campaign generates relevant bookings at a worthwhile cost.

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Paid Social Media

Introduce your centre through clear service information, practical vehicle-care content and suitable offers. We test creative and appropriate audiences, reviewing genuine booking interest and commercial value alongside engagement.

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TEG Repairs case study

TEG Repairs needed to reach motorists searching for specific engine, gearbox and timing-chain repairs. We made search campaigns more specific to the vehicle and fault, refined adverts and exclusions, and reviewed the website journey and conversion tracking.

In the year-on-year comparison, advertising investment was 82% higher. Google Ads recorded more clicks and enquiry-form actions as campaign work continued, with click-through rate also improving. The work remains focused on relevant enquiries and a clearer route from a repair search to the right service.

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64%
More Google Ads clicks
45%
Higher Google Ads CTR
13%
More enquiry-form actions
14%
More Google Ads impressions
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I have been working with Wired Media on google and meta ads. They have been so helpful and unlike other companies I have used - they actually do what they say they will do and are very transparent on what they are doing and when. Very happy!
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Anneliese Ward, Chameleon Bride - ★★★★★ Google Review

PPC for MOT centres, built around suitable bookings and a workable diary

Keep campaigns connected to the diary. More enquiries are useful when you have the capacity to handle them. We plan activity around your testing hours, available appointments, vehicle classes and catchment, with priorities agreed around the work your centre wants to grow.

Make the service clear before someone books. Customers should understand whether they are booking an MOT, a service or separate repair work. We help your pages explain prices, appointment arrangements and what happens next, without relying on misleading discounts or promises of a guaranteed pass.

Remove avoidable friction on mobile. A straightforward booking flow, clear contact details and fast pages help motorists act when they are ready. Our PPC and web teams review the journey from advert to appointment request, identifying steps that can lose an otherwise suitable customer.

Measure more than contact-button clicks. A tap to call, a booking request and an attended test are different outcomes. We agree conversion definitions and, where your booking system supports it, compare campaign activity with appointments and completed work.

Judge acquisition costs with commercial context. Appointment value, cancellations and the work your team can fulfil help explain whether a campaign contributes to growth. We keep MOT, servicing and repair journeys distinct in reporting so one service’s activity does not obscure another’s performance.

Use evidence to improve the next campaign. Search terms, ad relevance, Quality Score diagnostics and website behaviour help us prioritise tests. We explain tracking gaps and attribution differences clearly, keeping your decisions focused on suitable demand and the return from your advertising budget.

Keep MOT demand aligned with your centre’s next stage of growth

Tell us about your testing services, appointment capacity and current advertising. We can review your campaigns, booking journey and measurement, then recommend practical ways to attract more suitable enquiries.

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Other Services

Digital Marketing

Connect your paid campaigns, organic visibility and website around suitable bookings and the capacity of your centre. Explore Digital Marketing.

PPC (Pay Per Click)

Reach relevant motorists and assess campaign results against useful enquiries, appointments and acquisition costs. Explore PPC (Pay Per Click).

SEO

Help customers find clear information about your testing services through useful content and technical website improvements. Explore SEO.

Paid Social Media

Introduce your centre through suitable social campaigns with clear service information and relevant offers. Explore Paid Social Media.

Web Design

Give motorists a faster, simpler route to prices, contact details and an available appointment. Explore Web Design.