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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for homeware brands

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Google Ads

Build Search and Shopping activity around the ranges you want to grow. We review product data, search demand, stock and acquisition costs, helping your budget support relevant orders while keeping campaign priorities aligned with your margins and availability.

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Landing Page Optimisation

Give shoppers the details they need to choose with confidence. We review mobile speed, dimensions, materials, product imagery, delivery information and the route to checkout, looking for friction that can turn interest in a range into an abandoned visit.

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Remarketing

Where consent and platform rules allow, relevant reminders can help shoppers return to a product or collection. We review audience exclusions, frequency and current availability, keeping the message useful and avoiding repeated promotion of items someone has already bought.

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Microsoft Ads

Help shoppers searching on Bing find the homeware they want. Where your catalogue is eligible, we’ll manage Search and Shopping campaigns, improve product-feed information and review which products generate orders. Order value, acquisition costs and available margin information help us focus spending on sales that support your return.

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AI Ads

Help shoppers discover your homeware while researching products through AI. We’ll advise on available ChatGPT advertising options and eligibility, then help explain your range with useful product messages and relevant pages. Where a campaign is suitable, we’ll track purchases and order value so you can assess the sales generated against spending.

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Paid Social Media

Help people discover a product’s place in their home through useful styling, product demonstrations and gifting ideas. We test creative and suitable audiences, then review purchase outcomes and acquisition costs alongside engagement.

Tidelight case study

 

Yves Delorme case study

 

Heavenly Homes case study

 
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Tidelight case study

Tidelight needed to introduce a distinctive tide-responsive lamp and turn interest in its design into purchases. We tested product video, gifting messages and audiences, alongside clearer website content and purchase measurement.

In an early month-on-month test, Meta-reported purchases rose from 5 to 29 while advertising spend increased by about 49%. Cost per reported purchase fell from £194.02 to £49.74. The following month recorded 10 purchases, so continued creative testing and measurement review remain part of the work.

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33%
More landing-page views
16%
More ad link clicks
480%
More Meta-reported purchases
74%
Lower cost per reported purchase
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

PPC for homeware brands, from product discovery to profitable orders

Start with the range and its economics. A bestselling accessory, a bulky furniture item and a premium textile collection can justify different acquisition costs. We work with your team on margins, average order value, stock and fulfilment priorities before deciding which products deserve more advertising investment.

Keep product data useful and current. Product titles, prices, availability and delivery information need to agree across your website and shopping feeds. We review that connection and the way ranges are organised, helping customers reach relevant products rather than an unavailable item or a confusing collection.

Show why the product belongs in a home. Good creative helps someone understand scale, texture, function and style. We test appropriate images, video and product messages, balancing discovery on paid social with the specific demand people express through search.

Make choosing and buying easier. We review mobile speed, filtering, product detail and checkout with your design and development priorities in mind. Clear dimensions, materials, delivery options and returns information can answer questions that otherwise interrupt a purchase.

Measure orders with commercial context. Revenue alone does not show how much a campaign contributes. Where dependable data is available, we review acquisition costs and return on ad spend alongside margins, returns and the values your team agrees. Tracking checks help explain differences between ad-platform attribution, analytics and store orders.

Use reporting to decide what to test next. Product-level results, search terms and creative performance help us explain where budget is working. We review campaign structure and relevance diagnostics, including Quality Score where useful, then agree practical tests around your collections and trading priorities.

Turn interest in your homeware range into a clearer growth plan

Tell us about your collections, your online store and the results you want to improve. We can review your paid campaigns, product feeds and customer journey, then recommend where to focus your next investment.

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Other Services

Digital Marketing

Connect product discovery, online sales, website improvements and reporting in a plan built around your range. Explore Digital Marketing.

PPC (Pay Per Click)

Reach relevant demand with paid campaigns shaped by product availability, acquisition cost and commercial returns. Explore PPC (Pay Per Click).

SEO

Help shoppers discover your collections through useful category, product and editorial content in organic search. Explore SEO.

Paid Social Media

Introduce your products through styling ideas, demonstrations and suitable creative that can be tested against purchase outcomes. Explore Paid Social Media.

Web Design

Improve product discovery, mobile speed and checkout through website design focused on helping customers choose and buy. Explore Web Design.