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Turn market opportunity into stronger return on advertising spend with a PPC Agency for Car Dealerships

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for car dealerships

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Google Ads

Put available stock in front of people searching for relevant makes, models and vehicle types. We review search demand, campaign structure and exclusions against the vehicles you want to sell, then assess useful enquiries alongside the advertising cost.

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Landing Page Optimisation

Give a prospective buyer a clear route from the advert to the right vehicle. We review stock information, photography, mobile speed and the steps to book a test drive or contact your sales team, reducing avoidable friction in that journey.

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Remarketing

Plan permitted, consent-aware follow-up for people comparing your vehicles. We review audience suitability, frequency and exclusions, keeping messages aligned with the stock and offers you confirm are available.

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Microsoft Ads

Test additional search demand for the vehicles and services you sell. We examine query quality and relevant enquiries, comparing Microsoft Ads with your wider acquisition activity before recommending changes to the budget.

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AI Ads

Help prospective buyers discover the vehicles and services your dealership provides through suitable AI advertising. We’ll review ChatGPT access and the eligibility of the adverts and destination before recommending activity. Finance promotion needs separate checks under financial-services restrictions; any eligible vehicle campaign will be reviewed against relevant enquiries and test-drive or sales feedback.

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Paid Social

Showcase approved vehicle photography, new arrivals and dealership news to suitable audiences. We test creative and messages, then review the quality of resulting enquiries and appointments with your sales team.

That Leisure Shop case study

 

Berrys Coaches case study

 

Clifton Rubber case study

 
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Wired are helping our business to reach more customers, with SEO improvements, web development services and PPC. They have individual experts on each area who really know their stuff!
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Debbie Walker, Anglo Welsh - ★★★★★ Google Review

Car dealership PPC that connects stock priorities with sales opportunities

Advertise what buyers can actually buy. Stock changes quickly. We agree how your inventory information will be kept current and use the updates you provide to review vehicle adverts and destinations. Sold vehicles and expired offers need a clear process, rather than continuing to attract enquiries your team cannot fulfil.

Give each enquiry a useful next step. Someone researching a model needs different information from a buyer ready to arrange a viewing. We review the route to vehicle details, test-drive requests and sales conversations, with clear availability information and straightforward mobile forms.

Set priorities around your commercial needs. Stock age, margin, new arrivals and the capacity of your sales team can all influence where advertising is most useful. We discuss those priorities with you and turn them into campaign decisions, instead of treating every click or vehicle enquiry as equally valuable.

Follow interest through to the sales outcome. A phone call, an appointment, an attended test drive and a completed sale are different stages. We help you define useful tracking and connect available sales records with campaign reporting, so the team can see where opportunities progress or fall away.

Judge acquisition costs in context. Reporting should explain which campaigns create relevant sales conversations and what those opportunities cost. Where reliable sales and margin data are available, we use them to make better budget decisions and discuss the limits of the measurement clearly.

Improve relevance and the buying experience together. Search-term reviews, advert tests and Ad Rank and Quality Score diagnostics help identify where to investigate. We combine that work with vehicle-page usability and speed, then report on the changes tested and their effect on meaningful outcomes.

Make your next stock campaign work harder

Share the vehicles you want to prioritise, the enquiries your sales team values and how you record appointments and sales. We can review your PPC activity and website journey, then recommend practical steps towards stronger returns.

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