DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Give pay-per-click advertising a sharper commercial edge with a PPC Agency for Private Healthcare

Get your free PPC audit
BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →
View all case studies
  • 25+ years' experience
  • Google Partner
  • UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for private healthcare providers

Services Icon

Google Ads

Build search campaigns around the healthcare services your organisation can provide and the enquiries it wants to attract. We review search relevance, exclusions and advertising eligibility, using approved service information and reporting that connects costs with suitable enquiries where measurable.

Services Icon

Landing Page Optimisation

Help prospective patients find clear information about services, fees and appointment arrangements. We align adverts with the relevant page and review mobile speed, accessibility and enquiry usability, with your team approving clinical details and claims.

Services Icon

Remarketing

Healthcare audiences and content can face restrictions, so we assess eligibility and consent before recommending follow-up advertising. Where activity is permitted, messages, exclusions and measurement are planned around an appropriate enquiry journey rather than assumptions about a person’s health.

Services Icon

Microsoft Ads

Assess another source of relevant healthcare searches through Microsoft Ads where the service and advertiser are eligible. We plan campaigns around the healthcare services you provide and your capacity for new enquiries, then compare suitable contacts and acquisition costs with the wider marketing programme.

Services Icon

AI Ads

We assess paid placements in ChatGPT and Microsoft Copilot against the service, market and advertiser requirements. ChatGPT health-services advertising is currently generally unavailable in the UK. Any proposed test depends on verified eligibility, approved messaging, suitable measurement and an agreed budget.

Services Icon

Paid Social

Introduce your organisation and explain available services through approved, useful content. We review suitable formats and audiences within healthcare advertising requirements, then assess meaningful enquiries and campaign contribution alongside engagement.

Switch Health case study

 

Grant Stephens case study

 

QA Higher Education case study

 
Quote Start
It’s been a pleasure working with Wired Media. We’ve only been working with the team for a few months, but in that span of time Luke has make significant improvements to our Google PPC accounts that are transforming commercial performance. From day one, Luke's expertise and advice have been invaluable – he’s enthusiastically made optimisations to strategy and approach while carefully understanding the nuances of the business and our objectives. He’s proactively made suggestions that have strengthened our paid media performance, and helped to upskill our team. Highly recommend Luke, alongside Joel, Adam and Tom.
Quote Start
Simran Bhogal, QA Higher Education - ★★★★★ Google Review

PPC for private healthcare, focused on suitable enquiries and service growth

Start with the services you can support. Appointment capacity, referral routes and the information people need vary between healthcare providers. We work with your team to identify the services you want to grow and build campaign priorities around the enquiries you can handle well.

Make the first contact informative. People need a clear account of what a service involves, who provides it and how to arrange the next step. We help connect adverts with relevant pages, using clinical information and claims approved by your organisation.

Improve the route from interest to enquiry. Fast, accessible mobile pages and straightforward contact options can make the website easier to use. Our design, development and PPC teams can review the journey together and prioritise practical improvements.

Measure the stages that matter. A telephone click, a completed enquiry and an attended appointment are different outcomes. We check conversion definitions and the information your systems can safely provide, so reports describe the activity they are actually counting.

Give your team a clearer view of performance. We review tracking, consent arrangements and the limits of the available data. Where suitable measurement is possible, we bring enquiry feedback and later outcomes into reporting to help you understand campaign quality and acquisition costs.

Use commercial goals alongside service capacity. We review costs, suitable demand and the value of the services being promoted with your team. Search terms, exclusions, advert tests and Quality Score and Ad Rank diagnostics help us investigate performance and choose the next improvement.

Your Senior Team
Adam Taylor
Managing Director
Jon Cassel
Director of Client Services
Joel Green
Head of PPC
Paul Gregory
Head of SEO
Richard Wethered
Head of Strategy
Amy Bolt
Head of Design
Saqib Akram
Head of Data
Josh Wilson
Senior Web Project Manager
Tom Beasley
Founder & Director

Plan the next stage of your healthcare marketing

Tell us which services you want to grow, the capacity available and what your current advertising reports show. We can review your campaigns, enquiry journey and measurement, then recommend practical priorities.

GET IN TOUCH
PPC Insights
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…
READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…
READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…
READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…
READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…
READ NOW
Should I use PPC for my WordPress website?
In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…
READ NOW
Understanding Performance Metrics In Google Ads
When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…
READ NOW

Other Services

Digital Marketing

Digital Marketing for private healthcare businesses

PPC (Pay Per Click)

PPC (Pay Per Click) for private healthcare businesses

SEO

SEO for private healthcare businesses

Paid Social Media

Paid Social Media for private healthcare businesses

Web Design

Web Design for private healthcare businesses