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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC support for your Dereham business

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Google Ads

Reach people looking for the products or services you want to grow. We review search intent, keywords, exclusions and advert relevance, then assess what happens after the click. Useful enquiries, purchase value and acquisition costs help us decide where to focus the next account improvement.

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Microsoft Ads

Connect Bing searches with the services and products your team can help with. We’ll improve adverts and search targeting and advise on pages that make contacting you or buying easy. By reviewing the response with your business, we can refine the account around suitable enquiries, completed sales and the cost of generating them.

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Paid Social Media

Make your services easier to understand before a customer gets in touch. We’ll develop paid social adverts that explain how your business can help, using relevant examples and clear benefits. A useful landing page and reliable enquiry tracking give us a way to improve the campaign from first interest through to customer contact.

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AI Ads

Help people researching with AI understand when your business is the right choice. We’ll advise on ChatGPT advertising access for your products or services and prepare suitable messages and destination pages. Where activity can run, we’ll review the cost and quality of the response so you can see what it contributes.

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Remarketing

Help interested visitors return when they are ready to take the next step. We plan permitted, consent-aware audiences and useful follow-up messages around the buying decision, reviewing exclusions and frequency alongside the contribution to enquiries or purchases.

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Data Analysis

Connect the activity in your advertising reports with the way customers contact and buy from you. We review tracking, conversion definitions and available enquiry or sales records, investigate gaps and explain the figures in plain English. That gives your team a clearer basis for the next decision.

Dynamik case study

 

Chameleon Bride case study

 

ISOtunes case study

 
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Dynamik case study

Sports-flooring specialist Dynamik needed to understand how its online marketing was generating enquiries. More than half its conversions came over the phone, while gaps in analytics made performance difficult to assess. We introduced call tracking, reviewed the website journey and brought two websites together with clearer calls to action, alongside new PPC campaigns and advert testing.

Across the website, tracking and PPC project, measured conversions increased by 275%, phone calls by 204% and website sessions by 52%, while bounce rate fell by 14%. Bringing calls into the reporting gave the team a clearer view of demand and helped guide decisions about the account.

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275%
More measured conversions across the project
204%
More phone calls across the project
52%
More website sessions
14%
Lower bounce rate
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We had a good feeling from the Wired Media team from the first meeting and our instinct proved right. Tom and Sam have felt like members of our own team throughout the planning and execution of our new website. They challenged our thinking, while supporting the initiative and we have always felt they have our best interests at heart. Working with them is an enjoyable process which is why we are continuing our relationship with them for phases 2 and 3 of our vision. Just to note, as a digital business ourselves we haven't given them an easy ride, they have had developers, architects and UX'ers to satisfy as well as our own QA engineers reviewing their work at every stage. We would happily recommend them to anyone looking for a professional, dedicated and inspiring website development team.
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Emma Benham, Gravity9 - ★★★★★ Google Review

PPC for Dereham businesses that need to connect clicks with enquiries

Follow the route your customers take. Some people call, others use a form, and an online purchase may involve several visits. We work with your Dereham business to understand those routes and agree which actions your advertising should support, rather than judging the account on traffic alone.

Understand the cost of useful demand. A campaign can produce enquiries without bringing the right work. We discuss the services, order sizes or customer requirements that make a lead worthwhile, then bring that feedback into reviews of targeting, messaging and acquisition costs.

Find the gaps in the picture. Unrecorded calls, duplicated form events or an unclear checkout goal can affect how a campaign appears to perform. We review measurement and compare it with available business records, helping you understand the strengths and limits of the report.

Give each change a commercial purpose. We explain why we recommend an account or landing-page improvement and what it should help us learn. Suitable enquiries, sales value and the cost of acquisition guide the discussion about where your next pound of advertising budget belongs.

Get a clearer view of your advertising and customer journey

Tell us how people enquire or buy, which customers you want more of and what your current reports are missing. We can review the campaigns, website and measurement, then recommend useful next steps.

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A clearer route from PPC interest to customers in Dereham

Keep the next step easy to find. Someone arriving from an advert should quickly understand your offer and how to act. We review the clarity of service or product information, calls to action and forms alongside page speed and mobile usability.

Shape coverage around your business. We agree whether you want to reach customers near Dereham, across Norfolk or in a wider market. Availability, service capacity and delivery or fulfilment costs help keep that reach connected to work you can serve well.

Improve relevance before chasing more traffic. Search terms, exclusions and advert-to-page consistency help us investigate where an account can work harder. Quality Score and Ad Rank diagnostics add context, while your commercial priorities determine the improvements worth testing.

Make the review understandable. You should know what changed, how results are being counted and what we recommend next. We explain those details with your team, using business feedback to assess whether campaign activity is supporting growth.

PPC Insights
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10 Reasons Your PPC Campaigns Are Not Working
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Tracking Conversions in Google Analytics
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