DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Build a clearer route from relevant searches to useful enquiries or orders. We align campaign structure, advert messages and landing pages, then assess conversion quality and acquisition costs to guide the next change.
Microsoft Ads
Explore additional search demand where it suits your audience. We review Microsoft campaign performance alongside your wider activity, considering useful conversions and customer value as well as clicks.
Paid Social Media
Show potential customers how your products or services could help them. We’ll build paid social adverts around clear benefits and useful examples, then direct people to information that supports their decision. By reviewing the enquiries or purchases generated, our team can improve the content and focus spending on the strongest results.
AI Ads
Give people researching with AI a clear introduction to what your business does. We’ll help you consider ChatGPT advertising access and eligibility, then develop messages that explain your products or services in everyday language. Where a campaign is suitable, we’ll review the customer response and advise how to improve its contribution to sales.
Remarketing
Support visitors who need another step before deciding. We plan relevant follow-up audiences and messages around the buying journey, with suitable consent arrangements and platform settings.
Data Analysis
Make your marketing results easier to understand. We review tracking quality, investigate gaps and connect available enquiry or sales information with your reporting, helping you make better-informed decisions.
truhouse case study
Gloucestershire window and door specialist truhouse needed a clearer picture of its advertising performance and more relevant enquiries. We repaired conversion tracking, reviewed the account structure and keywords, and introduced Performance Max activity around its lead-generation goals.
Following the measurement and campaign changes, cost per lead fell by 43% and cost per click by 30%, while recorded conversion value increased by 42%. Data visibility improved by 58%, giving the team more information to support campaign decisions.
Review the next step for your Churchdown PPC
Talk to us about the work you want to grow, the enquiries you receive and the results you need to understand. We can review the campaign and website journey with you.
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