DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Help people searching for a service recognise that your business can help. We’ll make your Google adverts more specific, improve the keywords you pay for and advise on pages that explain your expertise. Reviewing the enquiries generated gives our PPC team a clearer basis for increasing conversion rates and improving your return.
Microsoft Ads
Assess whether Microsoft Search can bring your business additional useful enquiries. We manage its targeting, bidding and messages as a distinct account, with reporting that puts cost and customer quality into context.
Paid Social Media
Give a relevant audience a clear reason to consider your business. We develop creative and messaging for suitable social platforms, test the response and assess outcomes against your growth priorities.
AI Ads
Explain your expertise to prospective customers researching with AI. We’ll help you understand whether your business can use ChatGPT advertising and develop messages that make the benefits of your services clear. Where access is available, we’ll manage the campaign around the enquiries you want and report on the results.
Remarketing
Support the next step for visitors who are still considering their options. We plan relevant follow-up messages and audiences around the buying journey, using appropriate consent and platform settings.
Data Analysis
Get a clearer view of what your marketing contributes. We review tracking and data quality, relate campaign activity to useful enquiries or sales, and explain the findings through reports your team can act on.
Property Centre case study
The Property Centre, an estate agency with branches in Worcestershire, asked us to improve search visibility, make its data more useful and generate more property valuations through Google Ads. We brought SEO, paid search and data analysis together around those priorities.
A year of SEO work added 225 valuable first-page keyword rankings, with 116 of those reaching the top three. Across the wider marketing programme, traffic increased by 85% and valuations by 180%, giving the business more visibility and more demand for a key service.
Discuss the next step for your Catshill PPC
Tell us which services you want to grow and what a valuable enquiry looks like. We can review your account, website and measurement together, then discuss the improvements most likely to support your business goals.
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