DATA-DRIVEN PPC

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Capture paid media investment and build more revenue from paid media with a PPC Agency serving East Yorkshire

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management services for East Yorkshire businesses

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Google Ads

Improve the quality of business coming through your Google Ads account. We’ll refine search terms, keywords and adverts around the products or services you want to grow, with practical landing page advice. Conversion tracking and feedback on genuine customers help us reduce wasted spending and improve the return on your budget.

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Microsoft Ads

Our Microsoft Ads specialists will manage Bing campaigns around the customers your business wants to reach. We’ll improve search relevance, advert messages and bids, reviewing enquiry quality or order value alongside costs. That helps us recommend budget changes based on the business generated and your growth priorities.

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Paid Social Media

Help the right customers recognise that your products or services suit their needs. We’ll create clear social messages and relevant landing pages, then test adverts and audiences against enquiries or purchases. Feedback from your team helps us improve the response and spend more effectively.

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AI Ads

We can help you decide whether eligible ChatGPT ads or other available AI advertising could bring relevant customers to your business. Our team will prepare clear campaign messages, manage agreed activity and review the quality and cost of enquiries or sales. You’ll have practical results to compare with your existing advertising.

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Remarketing

Keep follow-up advertising relevant to the decision a visitor is making. Where consent and platform rules permit, we manage audiences, exclusions and frequency, adjusting the message for people who have already enquired or bought.

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Data Analysis

Connect advertising reports with the outcomes your team can recognise. We review conversion events, call and form tracking, and missing or duplicate records. Where possible, sales feedback helps distinguish a useful enquiry from a submission that never becomes business.

Switch Health case study

 

Yves Delorme case study

 

The Mortgage Mum case study

 
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Switch Health case study

Insurance broker Switch Health needed its PPC budget to work harder in a competitive market. The landing pages and account structure needed attention, while inconsistencies between GA4 and Google Ads made it harder to understand performance.

We worked on the landing pages, account structure and measurement together. The PPC project recorded 109% more conversions and a 59% increase in conversion rate, alongside a 2.6% reduction in cost per conversion and 31% more clicks.

By improving both the advertising and the data behind it, we gave the team a clearer basis for reviewing results and deciding where to invest next.

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109%
More PPC conversions
59%
Higher PPC conversion rate
2.6%
Lower PPC cost per conversion
31%
More PPC clicks
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We had a good feeling from the Wired Media team from the first meeting and our instinct proved right. Tom and Sam have felt like members of our own team throughout the planning and execution of our new website. They challenged our thinking, while supporting the initiative and we have always felt they have our best interests at heart. Working with them is an enjoyable process which is why we are continuing our relationship with them for phases 2 and 3 of our vision. Just to note, as a digital business ourselves we haven't given them an easy ride, they have had developers, architects and UX'ers to satisfy as well as our own QA engineers reviewing their work at every stage. We would happily recommend them to anyone looking for a professional, dedicated and inspiring website development team.
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Emma Benham, Gravity9 - ★★★★★ Google Review

East Yorkshire PPC focused on lead quality, acquisition cost and profitable growth

A busy enquiry inbox does not always mean a campaign is working. We start by understanding which services, products and customers contribute value to your business. For a lead campaign, that includes what happens between the first contact, a quotation and an accepted job. For online sales, it includes margins, returns and the cost of fulfilling an order.

We use those priorities to organise campaigns serving East Yorkshire. Budgets and coverage should reflect the work you can take on, while advert and landing-page messages should answer the same customer need. Search-term reviews, negative keywords and Quality Score or Ad Rank diagnostics help us find waste and investigate relevance.

The conversion journey deserves the same attention as the advert. We look at page speed, mobile usability, the information customers need before acting and the handover after a call, form or purchase. A clearer path can help you get more value from the visitors you already pay to attract.

Our reporting brings campaign performance and your commercial feedback together. We explain acquisition costs, lead quality and return on investment where the data supports it, including gaps in attribution. Each review should leave you understanding the results and the reason for the next change, rather than simply receiving another dashboard.

Get in touch

Talk to us about your East Yorkshire business, the customers you want to reach and what happens after an enquiry or sale. We can review your campaigns, tracking and website journey, then agree practical priorities for growth.

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