DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Find the gaps, capture paid media investment and create stronger return on advertising spend with a PPC Agency serving Poole

Get your free PPC audit
BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →
View all case studies
  • 25+ years' experience
  • Google Partner
  • UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Poole businesses

Services Icon

Google Ads

Improve the quality of enquiries and sales generated by your Google Ads account. We’ll refine searches, advert relevance and bids, with practical advice on the pages customers visit. Accurate conversion data and available sales feedback help us focus spending on valuable business and a stronger return on investment.

Services Icon

Microsoft Ads

Reach relevant customers on Bing with campaigns built around the services or products you sell. We’ll manage keywords, messages and budgets and review the quality and value of the response. Clear acquisition costs help us improve account performance and recommend where further spending could help.

Services Icon

Paid Social Media

Give customers useful reasons to choose your products or services. We’ll develop clear social adverts and relevant pages, then test images, messages and audiences against enquiries or purchases. Customer feedback and order value help us improve the response and make better use of your budget.

Services Icon

AI Ads

We can help you assess eligible ChatGPT ads or other available paid AI advertising against the value of the customers generated. Our team will prepare accurate messages, manage agreed activity and review enquiry quality or purchase value. Clear spending and results help you judge the return and plan further investment.

Services Icon

Remarketing

Help interested visitors return to the right next step. Where consent and platform rules allow, relevant follow-up messages, sensible frequency and exclusions can keep activity useful as customers compare their options.

Services Icon

Data Analysis

Build a clearer picture of what advertising achieves. We check conversion definitions and tracking, explain attribution differences and review acquisition costs with available order value, enquiry quality and customer feedback.

Trucut Tools case study

 

Butcombe case study

 

Blossom Educational case study

 
Wired Media Round Logo
CTA Image

Trucut Tools case study

Trucut Tools wanted its Google Ads activity to work harder across a specialist product catalogue. We used proven search terms, refined Performance Max search themes and reviewed product and search-term performance to focus spending on relevant demand.

Year on year, Google Ads reported 46% more conversion value and 46% higher return on ad spend from broadly level spend of around £843. Clicks increased by 23% and cost per click fell by 19%. Reported conversion volume was around 4% lower, with the improvement coming from higher reported value from a similar investment.

Read case study
46%
More Google Ads-reported conversion value year on year
46%
Higher Google Ads return on ad spend year on year
23%
More Google Ads clicks year on year
19%
Lower Google Ads cost per click year on year
Quote Start
Have worked with Wired for several years. Great team of super knowledgeable people who have helped us level-up our website and SEO.
Quote Start
Amy Bruce, Osprey Approach - ★★★★★ Google Review

PPC for Poole focused on better enquiries and the value of each order

Agree where the investment can make a difference. We work with your Poole business to identify the products, services and customers worth growing. Margins, order or customer value and available capacity help us set campaign goals and a sensible acquisition cost.

Give different customers the right information. Our clients include Trucut Tools, based in Dorset, and Butcombe Brewery, with managed venues in Dorset, alongside Blossom Educational. Specialist product orders, venue bookings and software enquiries need different detail and reassurance before someone acts.

Make the advert and the page work together. We review search terms, targeting and creative, using Ad Rank and Quality Score diagnostics where useful. Clear product or service information, page speed and mobile usability help the website turn relevant interest into an order or enquiry.

Check what the figures mean for the business. We review tracking and conversion definitions, explain attribution differences and use available sales outcomes or enquiry feedback to assess quality. Reporting connects spending with customer value and acquisition costs, helping us choose the next practical campaign or website test.

Review your Poole PPC priorities

Tell us which enquiries, bookings or orders you want to grow and what is unclear about performance. We can review campaigns, landing pages and measurement, then agree focused tests around acquisition costs and customer value.

GET IN TOUCH
PPC Insights
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…
READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…
READ NOW
Understanding Performance Metrics In Google Ads
When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…
READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…
READ NOW
Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic…
READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
READ NOW
Should I use PPC for my WordPress website?
In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…
READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…
READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…
READ NOW