DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for The Hospitality Industry, strategy and delivery focused on stronger return on advertising spend

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for hospitality businesses

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Google Ads

Reach people looking for the stays, dining or experiences you offer. We separate booking intentions, review search terms and acquisition costs, and align campaigns with availability and the commercial priorities of each property or service.

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Landing Page Optimisation

Make booking a room, reserving a table or enquiring about an event straightforward. We’ll review mobile speed, useful service information and the handover to your booking systems. Clear availability, prices and next steps help guests understand what they are choosing and reduce difficulties that can prevent a booking.

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Remarketing Campaigns

Bring people back to a stay, meal or experience they have been considering. We’ll plan eligible reminders using availability and service details your team confirms, with consent checks and booking exclusions. Reviewing timing, frequency and completed reservations helps keep follow-up relevant and avoids advertising dates or experiences you can no longer provide.

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Microsoft Ads

Explore additional relevant search demand through Microsoft Ads. We test suitable searches and landing pages, then compare booking or enquiry quality and acquisition costs with your other paid activity before increasing investment.

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AI Ads

Help prospective guests discover your rooms, dining or experiences through suitable AI advertising. We’ll review ChatGPT access, the services being promoted and the full destination against platform rules. Where eligible, clear messages and booking measurement will help you understand whether the campaign brings useful reservations or enquiries.

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Paid Social Media

Show prospective guests what makes a stay, meal or event worth considering. We test suitable imagery, video and offers, then review bookings or useful enquiries alongside engagement, keeping the creative aligned with your actual facilities and availability.

Cairn Hotel Group case study

 

Butcombe case study

 

Anglo Welsh case study

 
Wired Media Round Logo
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Peterstone Court case study

Peterstone Court needed to promote its wedding venue and understand how its website and marketing were performing. We worked across website development, SEO and PPC, improving the customer journey and reporting on wedding-related website conversions.

Our paid-search work focused on account upkeep and relevance, including Quality Score and Ad Rank, alongside technical SEO and useful wedding content. The work recorded more PPC conversions and a higher website conversion rate, with organic search growth supporting the wider strategy.

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31%
Year-on-year organic growth
100+
Top-three organic positions
345%
More PPC conversions
86%
Higher website conversion rate
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I have been working with Wired Media for a few months and the service to date has been excellent, the team are great on communication and seem to really understand the world of SEO, we are already seeing improvement in our rantings across a number of key words.
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David Kiernan, The Wow House - ★★★★★ Google Review

Hospitality PPC shaped by bookings, capacity and commercial return

Give each booking goal its own plan. Rooms, dining, spa visits and wedding enquiries have different values and journeys. We work with your team to decide what to promote, how much capacity is available and which outcomes should guide campaign decisions.

Match the advert to the experience. A guest looking for a short break needs different information from someone comparing event venues. We review search terms, advert relevance and landing pages around those intentions, with clear details about the experience and the next step.

Keep campaigns aligned with trading. Seasonal demand, availability and your own booking data help shape budget and offers. We agree how your team will share changes, then review where additional spend can support the business instead of continuing to advertise an unavailable package.

Make booking easier on mobile. We review page speed, navigation and the transition into your booking engine or reservation system. Where your platform allows changes, clearer offers, contact options and forms can help relevant visitors complete the next step.

Understand what the advertising produces. A booking, a wedding enquiry and a click to a booking platform are different events. We help define those measures, check available tracking and reconcile ad-platform reporting with the information your systems provide. Revenue and cancellations add useful commercial context where reliable data is available.

Use results to guide the next investment. We review acquisition costs and return on ad spend alongside your booking priorities and agreed values. Campaign structure, search relevance and diagnostics such as Quality Score inform practical tests, while clear reports explain the changes and their observed impact.

Your Senior Team
Adam Taylor
Managing Director
Jon Cassel
Director of Client Services
Joel Green
Head of PPC
Paul Gregory
Head of SEO
Richard Wethered
Head of Strategy
Amy Bolt
Head of Design
Saqib Akram
Head of Data
Josh Wilson
Senior Web Project Manager
Tom Beasley
Founder & Director

Build paid campaigns around the bookings you want to grow

Tell us about your properties, services, booking systems and trading priorities. We can review your PPC activity, customer journey and measurement, then recommend where to focus your next investment.

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Other Services

Digital Marketing

Connect booking demand, organic visibility, website improvements and reporting around your trading priorities. Explore Digital Marketing.

PPC (Pay Per Click)

Plan paid campaigns around relevant bookings, useful enquiries and a clear view of acquisition costs. Explore PPC (Pay Per Click).

SEO

Help guests discover your stays, dining and experiences through useful organic-search content and sound technical foundations. Explore SEO.

Paid Social Media

Introduce your offer through suitable imagery, video and creative tested against meaningful booking or enquiry outcomes. Explore Paid Social Media.

Web Design

Improve mobile usability, page speed and the journey into your booking or reservation system. Explore Web Design.