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Make better use of commercial customer demand with a PPC Agency for IT Companies

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PPC services for IT companies

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Google Ads

Reach businesses searching for the technology services your team provides. We’ll manage campaigns around relevant service needs, refine unsuitable searches and review enquiry costs and quality. Advertiser and service eligibility are checked before launch, including the separate restrictions for consumer technical support, so the account reflects the work you can promote.

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Landing Page Optimisation

Explain the service, who it suits and what happens next. We review mobile speed, clear technical information, useful proof and enquiry forms, helping prospective customers understand whether you can solve their business problem before they make contact.

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Remarketing Campaigns

Where permissions and platform rules allow, relevant follow-up can support a longer buying decision. We review audiences, timing, frequency and exclusions, keeping the message aligned with the service considered and avoiding repeated promotion to existing customers where it is inappropriate.

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Microsoft Ads

Test additional relevant demand for your technology services through Microsoft Search. We check eligibility, review search terms and landing-page relevance, then compare the quality and acquisition cost of enquiries with your wider paid activity.

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AI Ads

Help prospective business customers understand your IT services through suitable AI advertising. We’ll review ChatGPT access, the services and destination against current rules, then help explain your expertise clearly. Where eligible, relevant enquiry pages and sales feedback will help you judge whether the campaign is generating opportunities your team can develop.

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Paid Social Media

Show prospective customers how your technical expertise can help their business. We’ll develop paid social campaigns using useful service explanations, demonstrations or relevant insight, with a clear route to finding out more. Enquiry quality and sales feedback help us improve the campaign around business opportunities and the cost of generating them.

Circana case study

 

Blossom case study

 

QAHE case study

 
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Circana case study

Circana, a consumer insights and analytics business, wanted a clearer view of website and campaign performance. We audited Google Analytics, improved conversion measurement and supported HubSpot reporting alongside PPC and SEO.

Our work included technical SEO, landing-page improvements and bringing content from two websites into the Circana brand. Recorded PPC conversions and the website conversion rate increased alongside organic growth, while clearer reporting helped its marketing team understand campaign performance and plan the next steps.

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200%
More organic traffic
100+
Top-three organic positions
285%
More PPC conversions
67%
Higher website conversion rate
Quote Start
As a software agency looking to enhance our online presence, we turned to Wired Media for their expertise in PPC advertising. Our experience has been exceptionally positive, thanks to their strong focus on communication and the great results they deliver. On top of that, they are a pleasure to work with. We highly recommend them to anyone looking to establish their online presence!
Quote Start
Luke Overton, Click Systems - ★★★★★ Google Review

PPC for IT companies, measured beyond the first enquiry

Separate the services buyers are looking for. Managed support, cloud projects and specialist consultancy can involve different problems and sales journeys. We work with your team to understand the services you deliver, the organisations you can help and the enquiries you want more of before planning campaigns.

Make technical value easier to understand. A useful landing page explains the business need, your approach and the next step in clear language. We review service descriptions, genuine evidence and contact options so prospective customers can judge suitability without navigating a wall of jargon.

Improve relevance before chasing volume. Search terms and exclusions help separate potential buyers from job seekers, research and unrelated troubleshooting. We review account structure, advert relevance and landing-page experience, using Quality Score and Ad Rank diagnostics alongside the commercial outcomes you want to improve.

Understand which enquiries progress. A request for information is not the same as a qualified opportunity or a signed contract. Where your CRM and permissions allow, we help connect campaign reporting with useful sales feedback, so decisions reflect service fit and pipeline progress as well as lead volume.

Make reporting dependable. We review conversion definitions, duplicate events and the connection between advertising, analytics and available CRM data. Clear reporting explains what is being counted, where visibility is limited and which actions are contributing to useful conversations.

Plan around the buying cycle. Technology decisions can need several conversations and more than one stakeholder. We agree realistic measures, review acquisition costs and available commercial values over an appropriate period, and explain which campaign or website tests should receive the next investment.

Build a clearer route from paid search to useful IT enquiries

Tell us about your services, target customers and sales process. We can review your PPC activity, landing pages and reporting, then recommend a practical plan around your growth priorities.

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Other Services

Digital Marketing

Connect your paid activity, organic visibility, website and reporting around the services and customers you want to grow. Explore Digital Marketing.

PPC (Pay Per Click)

Build paid campaigns around relevant service demand, useful enquiries and available commercial outcomes. Explore PPC (Pay Per Click).

SEO

Help prospective customers find clear, useful information about your technology services through organic search. Explore SEO.

Paid Social Media

Introduce your expertise with suitable creative and campaigns assessed against useful enquiries and sales feedback. Explore Paid Social Media.

Web Design

Improve service navigation, page speed and enquiry journeys through website design that makes technical offers easier to understand. Explore Web Design.