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Use evidence-led pay-per-click advertising to build more revenue from paid media with a PPC Agency for Leisure Centers

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for leisure centres

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Google Ads

Reach people searching for the memberships, classes and activities your centre provides. We’ll manage campaigns around what they want to book, with relevant adverts and pages for the sessions available. Keeping campaigns aligned with your timetable and capacity helps us focus spending on useful enquiries, bookings and new memberships.

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Landing Page Optimisation

Help customers find an activity and book it without unnecessary difficulty. We’ll review mobile speed, prices, timetable information and the steps into your booking or membership system. Clear session details and joining options help people choose how to use your facilities and give us a practical basis for improving conversion.

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Remarketing Campaigns

Where permissions and platform rules allow, relevant reminders can help someone return to an activity or membership they considered. We review timing, frequency and exclusions, keeping messages aligned with current availability and existing-member journeys.

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Microsoft Ads

Test additional relevant search demand for your centre through Microsoft Ads. We review activity and membership searches, landing-page relevance and useful booking or enquiry costs before recommending how much of the budget the channel should receive.

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AI Ads

Help prospective visitors discover your centre’s classes, facilities and membership options through suitable AI advertising. We’ll check ChatGPT access and eligibility and help make the activities and booking routes clear. Where a campaign can run, enquiry, booking and membership reporting will help you assess whether it supports participation.

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Paid Social Media

Show people the facilities and activities they can enjoy at your centre. We’ll use genuine imagery and clear class or membership information, keeping adverts consistent with the current programme. Bookings, enquiries and membership feedback help us improve paid social campaigns for participation as well as engagement.

Cotswold Farm Park case study

 

Cairn Hotel Group case study

 

Dynamik case study

 
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Cotswold Farm Park case study

Cotswold Farm Park needed to make its family days out, seasonal events and holiday stays easier to discover online. We reviewed technical SEO, page structure and search demand, then created more focused content to help visitors find relevant information before booking.

We also built a performance dashboard and reviewed the underlying data, bringing website activity and search visibility together. The SEO programme recorded year-on-year organic growth, with more sessions, users, page views and engaged visits from search.

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29%
More organic search sessions
33%
More organic search page views
38%
More users from organic search
19%
More engaged organic sessions
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We have used Wired Media for a number of years and would recommend their services wholeheartedly. Their PPC service is second to none and Joel is not only knowledgeable but will take time to explain some of the technical side. Any website issues are dealt with promptly and the team are friend and approachable. Thank you Wired Media for providing a 5* service.
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Sue Hopkins, Dynamik Flooring - ★★★★★ Google Review

PPC for leisure centres, with bookings and memberships in view

Give each activity a clear purpose. A membership enquiry, swimming lesson and one-off class can involve different questions and values. We work with your team to agree the services you want to grow, the capacity available and the next step each campaign should encourage.

Make the offer easy to understand. Useful pages explain prices, timetables, joining or booking requirements and the facilities available. We review whether someone can find the right information and move into the booking process easily, especially on a phone.

Match the search to the activity. We review campaign structure, search terms and exclusions around the programmes you provide. Advert relevance and landing-page experience help us improve efficiency, with Quality Score and Ad Rank diagnostics considered alongside actual booking and enquiry performance.

Keep promotion aligned with capacity. A popular class and an underused session need different decisions. We agree how your team will share changes to timetables, offers and availability, then review campaign priorities against what the centre can deliver.

Connect the journey to useful outcomes. A visit to the timetable, an enquiry, a completed booking and a new membership are different events. Where your booking systems and permissions allow, we help define and review those stages so your team can see what advertising is contributing.

Use commercial reporting to plan the next step. We review acquisition costs alongside available booking values, membership information and your agreed priorities. Tracking checks and clear reports help explain performance, while practical website and campaign tests focus on the activities you want more people to use.

Build a clearer plan for your centre’s paid advertising

Tell us about your facilities, programmes, booking systems and growth priorities. We can review your PPC activity, website journey and reporting, then recommend where to focus your next investment.

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Other Services

Digital Marketing

Connect activity demand, paid campaigns, organic visibility and website improvements around your centre’s priorities. Explore Digital Marketing.

PPC (Pay Per Click)

Plan paid activity around relevant enquiries, bookings and available membership outcomes. Explore PPC (Pay Per Click).

SEO

Help people find useful information about your facilities, programmes and activities through organic search. Explore SEO.

Paid Social Media

Show your centre through genuine imagery and suitable creative measured against useful booking or enquiry goals. Explore Paid Social Media.

Web Design

Make timetables, prices and the route to booking easier to use through clear navigation and faster mobile pages. Explore Web Design.