PPC Agency For Home Insurance Brokers

Find the gaps, capture commercial customer demand and create profitable leads and sales with a PPC Agency for Home Insurance Brokers

PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.

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Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

PPC services for home-insurance businesses

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Google Ads

Reach people searching for the home insurance products you offer. We separate relevant cover and enquiry intentions, review exclusions and acquisition costs, and align campaigns with your approved product information and required advertiser verification.

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Landing Page Optimisation

Help homeowners find the right route to a quote. We review mobile speed, navigation and the clarity of approved cover information, with particular attention to the handover from the landing page to your quotation system.

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Remarketing

Help interested customers return to suitable home-insurance information where follow-up advertising is permitted. We’ll use approved messages, manage frequency and exclude completed actions where appropriate. Personal quote details stay out of advertising audiences, while suitable enquiry or policy feedback helps us understand whether the campaign is useful.

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Microsoft Ads

Reach people searching for home insurance on Bing with approved product information and clear quotation pages. We’ll check product and advertiser eligibility, manage relevant searches and review useful quote activity. Available policy outcomes and acquisition costs help us improve the account and recommend where further spending is justified.

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AI Ads

ChatGPT generally excludes financial-service advertising outside the US, so UK insurance campaigns are not currently a standard option. We assess other paid AI opportunities against their own eligibility rules and agree a measurement plan before recommending any permitted test.

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Paid Social Media

Help prospective customers understand your home-insurance services through clear, approved adverts. We’ll use suitable audiences and relevant destination pages within platform requirements. Reviewing useful quote activity and available policy outcomes helps us improve the campaign for customer response as well as the cost of generating it.

The Mortgage Mum case study

 

Fox Davidson case study

 

truhouse case study

 
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Mackenzie Smith have recently started working with Wired Media, and I’m already impressed with their level of detail, depth of knowledge, and expertise. From the initial conversation, their team has demonstrated a thorough understanding of the company's needs, offering tailored strategies and insights of where we should be focusing our efforts. It's clear they have a wealth of experience in their field. I'm excited to continue working with them and highly recommend Wired Media to anyone looking for a professional and knowledgeable team!
Quote Start
Alex Mackenzie Smith, Mackenzie Smith - ★★★★★ Google Review

Home insurance PPC with a clearer view of quote quality and return

Promote the cover you can provide. Buildings, contents and combined cover can lead to different searches and questions. We work with your team to understand the offer and approved eligibility information, then structure campaigns around the products and customers you want to reach.

Give each advert a useful destination. A clear landing page should explain your role, the offer and the next step. We review advert relevance, approved product information and the route into the quotation process, helping people understand what to expect before they begin.

Improve efficiency through better relevance. We review search terms, exclusions and account structure to identify wasted demand and useful opportunities. Ad Rank and Quality Score diagnostics can help explain delivery and landing-page issues; acquisition costs and meaningful outcomes guide the commercial decisions.

Find friction in the quote journey. Home insurance quotes can involve several steps or a separate platform. We review mobile speed, navigation and available journey data with your team, identifying where a slow page or unclear handover may be losing relevant interest.

Count the right outcomes. Quote starts, completed quotations and policies sold should be reported separately. We help check event definitions and duplicate tracking, then use available feedback from your systems to understand how campaign activity contributes to business results. Personal quotation details do not belong in advertising event parameters.

Make budget decisions you can explain. Where dependable outcome and value data is available, we compare acquisition costs with the commercial measures you agree. Clear reporting connects campaign changes, tests and spend with their observed results, giving your team a practical basis for deciding where to invest next.

Get a more useful view of your home insurance PPC

Talk to us about your insurance offer, quotation platform and current campaign results. We can review the account, customer journey and reporting, then recommend practical changes around your growth priorities.

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Other Services

Digital Marketing

Bring paid activity, organic visibility, website improvements and reporting together around your commercial priorities. Explore Digital Marketing.

PPC (Pay Per Click)

Plan and improve paid campaigns using relevant searches, useful quote activity and available policy outcomes. Explore PPC (Pay Per Click).

SEO

Help people discover useful, approved information about your cover and services through organic search. Explore SEO.

Paid Social Media

Use suitable paid social creative and audiences where promotion of your insurance offer is permitted. Explore Paid Social Media.

Web Design

Make the route from advert to quote clearer through better page speed, mobile usability and navigation. Explore Web Design.