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PPC Agency for Life Insurance Brokers, turn high-intent searches into predictable demand and clearer returns

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

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  • 25+ years' experience
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PPC services for life-insurance businesses

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Google Ads

Reach relevant searches for the life insurance services your brokerage provides. We organise campaigns around approved product information and useful enquiry intentions, review exclusions and acquisition costs, and check required financial-services advertiser verification before launch.

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Landing Page Optimisation

Help prospective customers understand your brokerage and the next step towards a conversation or quote. We review mobile speed, clear approved service information and enquiry forms, making the journey easier to follow without implying that everyone qualifies for a policy.

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Remarketing

We assess permitted follow-up options for your insurance products and services against the audience, market and each platform’s rules. Where activity is eligible, we review timing, frequency and exclusions. Private health and underwriting information stays out of advertising audiences and event data.

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Microsoft Ads

Test additional relevant search demand through Microsoft Ads where your insurance products and services are eligible. We review search terms, approved advert wording and landing pages, then compare useful enquiry costs and available sales feedback with your other paid activity.

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AI Ads

ChatGPT generally does not allow financial-service advertising outside the US, so UK life insurance is not currently a standard option. We assess other paid AI opportunities against their own product and market rules before recommending an eligible, measurable test.

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Paid Social Media

Explain your brokerage’s services through clear, approved creative where promotion is permitted. We review suitable audiences and the enquiry journey, then assess useful conversations and available policy outcomes alongside engagement.

Strive Mortgages case study

 

Switch Health case study

 

Mortgage Mum case study

 
Quote Start
Wired Media are a fantastic agency. As soon as we bought them onboard, they instantly identified changes that needed to be made and our performance improved immediately. The whole team are amazing to work with and are informative and helpful in guiding us to make the right decisions for our company. We would definitely recommend Wired to any company who is in needed of a full service digital marketing agency
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Grant Stevens, Grant Stephens Family Law - ★★★★★ Google Review

PPC for life insurance brokers, with a clearer path from enquiry to policy

Plan around the protection your team offers. Different types of life cover and protection can involve different questions and customers. We work with your brokerage to understand the approved offer, the people you can support and what makes an enquiry useful before deciding how campaigns and budget should be organised.

Make the initial step understandable. People need to know who they are contacting, what your brokerage can help with and what happens after an enquiry. We review that message across adverts and landing pages, with product wording and eligibility information approved by your qualified team.

Improve relevance before increasing spend. Search terms, exclusions and campaign structure help distinguish useful demand from unrelated products or research. We review advert relevance and landing-page experience, using Quality Score and Ad Rank diagnostics alongside the outcomes that matter to your business.

Understand what happens after contact. An enquiry, a qualified conversation, an application and a policy sold are different stages. Where your systems and permissions allow, we connect campaign reporting with appropriate sales feedback so acquisition decisions reflect the progress of useful enquiries.

Make the data dependable and appropriate. We review conversion definitions, duplicate events and the connection between advertising, analytics and available business reporting. Private medical or underwriting details are excluded from advertising events and audience lists, while clear definitions help your team understand what is being counted.

Judge growth with commercial context. Available policy outcomes and agreed business values give acquisition costs more meaning than lead totals alone. We review those measures over a suitable period, explain campaign changes and prioritise practical tests in the message, targeting or enquiry journey.

Build a more useful view of your life insurance PPC

Tell us about your brokerage, the enquiries you want and the results you need to understand. We can review your paid activity, landing pages and reporting, then recommend practical priorities for growth.

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Other Services

Digital Marketing

Connect paid activity, organic visibility, website improvements and reporting around your brokerage’s commercial priorities. Explore Digital Marketing.

PPC (Pay Per Click)

Plan eligible paid campaigns around relevant enquiries and available policy outcomes. Explore PPC (Pay Per Click).

SEO

Help people find useful, approved information about your brokerage and the services you provide through organic search. Explore SEO.

Paid Social Media

Develop approved creative and eligible paid social campaigns measured beyond engagement alone. Explore Paid Social Media.

Web Design

Make the service, next step and route to enquiry clearer through faster mobile pages and useful navigation. Explore Web Design.