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Transform paid media investment into predictable demand and clearer returns with a PPC Agency for Event Management

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for event management

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Google Ads

Plan search campaigns around a clear outcome, from a suitable event-management brief to a ticket purchase or registration. We review keywords, search terms, exclusions and advert-to-page relevance, then assess acquisition costs and the value of the resulting activity.

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Landing Page Optimisation

Give people the information they need for the decision in front of them. A service enquiry may need examples of your work and a clear brief form; an event page needs practical details and a straightforward registration or ticket journey. We review clarity, page speed and mobile usability together.

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Remarketing

Support people who need another visit before making a decision. We plan permitted, consent-aware audiences and follow-up messages around the campaign’s goal, with exclusions and frequency checks. Reporting considers how the activity contributes alongside other visits and customer actions.

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Microsoft Ads

Bring in relevant event-management briefs or reach people searching for an event on Bing. We’ll build Microsoft campaigns around the objective you need, with appropriate adverts and enquiry, registration or ticket pages. Clear reporting keeps service leads separate from ticket sales and helps us improve the account for the results that matter.

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AI Ads

Get help choosing an AI advertising approach that fits your event business. We’ll review ChatGPT eligibility and access for the service or event you want to promote, then help explain the reasons to enquire or attend. Campaign reporting will reflect the objective, from suitable management briefs to registrations or ticket purchases.

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Paid Social

Show clients why they should choose your event-management team, or give audiences a reason to attend the event you are promoting. We’ll plan those campaigns separately, using approved examples and clear service or event details. Tracking enquiries, registrations or purchases helps you understand what the advertising delivers and where to improve it.

Butcombe case study

 

The Wow House case study

 

Cotswold Farm Park case study

 
Quote Start
We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search
Quote Start
Charlie Green, Red Paddle Co

PPC for event management, with a clear goal for every campaign

Separate winning a brief from promoting an event. An event-management business seeking corporate clients has a different journey from a promoter selling tickets. We agree which outcome each campaign should support and organise messaging, budgets and measurement around that purpose.

Make the offer easy to assess. For a service enquiry, customers may need to understand your scope, experience and the event details your team requires. For an event campaign, practical information such as the date, venue, price and registration process needs to be clear. We review the destination with that decision in view.

Work with the capacity behind the campaign. Project resources, event dates and ticket availability affect the value of additional demand. We use the information your team provides to review priorities and keep the advertising aligned with what you can deliver.

Define the action the report is counting. A contact click, a qualified brief, a registration and a paid ticket are different outcomes. We check conversion definitions and tracking, compare available business records with platform figures and explain where the measurement can be improved.

Remove obstacles in the website journey. Quick mobile pages and straightforward enquiry, registration or checkout steps help people act on their interest. Our PPC, design and development teams can review those routes together and prioritise practical changes.

Keep acquisition costs connected to value. We assess enquiries or purchase value alongside campaign costs and the commercial feedback you can provide. Search terms, exclusions, Quality Score and Ad Rank diagnostics help us investigate performance, while the business outcome guides the next test.

Give your next event campaign a clearer commercial plan

Tell us whether you want to win new client briefs, increase registrations or sell tickets. We can review your campaigns, website journey and measurement, then recommend priorities around the outcome you need.

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