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Turn better decisions into stronger return on advertising spend with a PPC Agency for Opticians

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Tell us where you want to grow. We'll come back with practical next steps.

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for opticians

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Google Ads

Help people find the eye-care services and eyewear your practice provides. We’ll organise Google campaigns by relevant appointments or products and the area you serve, with suitable adverts and pages. Reviews of search terms, appointment enquiries, product sales and acquisition costs help us improve performance for the business you want to grow.

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Landing Page Optimisation

Help people understand your services, frame ranges, prices and appointment options before they contact you. We align adverts with the relevant page and review mobile speed, clarity and booking usability, using service information approved by your practice.

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Remarketing

Assess where follow-up advertising is appropriate for your eyewear and services. Healthcare content and audience use can face restrictions, so we review platform eligibility and consent before recommending activity, with clear exclusions and measurement for any permitted test.

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Microsoft Ads

Test additional demand for your optical services and products through Microsoft Ads. We structure campaigns around relevant searches and your service area, then compare enquiry quality, sales where measurable and acquisition costs with your wider marketing.

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AI Ads

Get clear advice on AI advertising for your practice and eyewear range. ChatGPT generally prohibits UK clinical healthcare advertising. We’ll review retail-frame campaigns separately against the product, advert and destination rules, and assess other AI platforms on their own requirements before recommending activity for appointments or sales.

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Paid Social

Introduce your practice and eyewear collections with approved imagery and clear, useful information. We review suitable audiences and advertising requirements, then test messages around the services you can provide and measure meaningful enquiries or sales alongside engagement.

Chameleon Bride case study

 

ISOtunes case study

 

Switch Health case study

 
Quote Start
We have used Wired Media for a number of years and would recommend their services wholeheartedly. Their PPC service is second to none and Joel is not only knowledgeable but will take time to explain some of the technical side. Any website issues are dealt with promptly and the team are friend and approachable. Thank you Wired Media for providing a 5* service.
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Sue Hopkins, Dynamik Flooring - ★★★★★ Google Review

PPC for opticians, connecting relevant searches with practice growth

Plan around the services you want to grow. An eye-test enquiry and a search for a particular frame range need different information. We work with your team to understand your offer, appointment capacity and commercial priorities, then build campaigns around the demand you can serve.

Give customers confidence in their next step. Clear service details, accessible contact options and a straightforward booking process help people decide whether your practice is right for them. We review advert and page relevance together, with your team approving clinical information and claims.

Support the website as well as the account. Slow mobile pages or an awkward appointment form can lose interest after a useful click. Our PPC, design and development teams can review those journeys and prioritise changes that make enquiries and purchases easier.

Separate enquiries from attended appointments. We agree which actions matter, check conversion definitions and review the information your booking or sales systems can provide. Where suitable measurement is available, reporting can show the progression beyond a phone click or form submission.

Make performance easier to understand. We check tracking and consent arrangements and explain the strengths and limits of the available data. Useful reporting gives your team a clearer view of acquisition costs and the value generated by the services or products being promoted.

Use the evidence to improve relevance. Search terms, advert testing, exclusions and Quality Score and Ad Rank diagnostics help us investigate where performance can improve. Appointment feedback and sales outcomes keep those decisions connected to the growth of your practice.

Give your optical practice a clearer PPC growth plan

Tell us about your services, appointment availability and current marketing results. We can review the campaigns, customer journey and measurement, then recommend practical priorities for attracting suitable enquiries and sales.

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