DATA-DRIVEN PPC
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- 25+ years' experience
- Google Partner
- UK-based senior team
Trusted by ambitious brands
PPC services for opticians
Google Ads
Help people find the eye-care services and eyewear your practice provides. We’ll organise Google campaigns by relevant appointments or products and the area you serve, with suitable adverts and pages. Reviews of search terms, appointment enquiries, product sales and acquisition costs help us improve performance for the business you want to grow.
Landing Page Optimisation
Help people understand your services, frame ranges, prices and appointment options before they contact you. We align adverts with the relevant page and review mobile speed, clarity and booking usability, using service information approved by your practice.
Remarketing
Assess where follow-up advertising is appropriate for your eyewear and services. Healthcare content and audience use can face restrictions, so we review platform eligibility and consent before recommending activity, with clear exclusions and measurement for any permitted test.
Microsoft Ads
Test additional demand for your optical services and products through Microsoft Ads. We structure campaigns around relevant searches and your service area, then compare enquiry quality, sales where measurable and acquisition costs with your wider marketing.
AI Ads
Get clear advice on AI advertising for your practice and eyewear range. ChatGPT generally prohibits UK clinical healthcare advertising. We’ll review retail-frame campaigns separately against the product, advert and destination rules, and assess other AI platforms on their own requirements before recommending activity for appointments or sales.
Paid Social
Introduce your practice and eyewear collections with approved imagery and clear, useful information. We review suitable audiences and advertising requirements, then test messages around the services you can provide and measure meaningful enquiries or sales alongside engagement.
