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PPC services for catering businesses

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Google Ads

Reach people searching for the event catering you can provide. We organise campaigns around relevant occasions, service formats and coverage, then review search terms, exclusions and landing-page relevance. Suitable enquiries and acquisition costs help guide optimisation alongside feedback on quotes and bookings.

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Landing Page Optimisation

Help prospective customers understand whether your service fits their event. We review menus, service information, useful pricing guidance and enquiry routes alongside page speed and mobile usability. A clear journey helps people provide the details your team needs to assess the opportunity.

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Remarketing

Support customers who need time to compare options and plan an event. We review permitted, consent-aware audiences and follow-up messages around the decision, with exclusions and frequency checks. Reporting considers how the activity contributes alongside other visits and enquiries.

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Microsoft Ads

Win catering enquiries from people planning events and searching on Bing. We’ll build campaigns for the occasions, menus and service area your business covers, with clear adverts and relevant enquiry pages. Feedback on quotes and bookings helps us improve the account and compare acquisition costs with the value of the work won.

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AI Ads

Help event planners discover your catering services while researching with AI. We’ll advise on ChatGPT advertising access and eligibility, then help present your menus, service style and the occasions you cater for. Any campaign plan will include how to review enquiries, quotes and bookings, so you can judge whether the activity brings useful business.

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Paid Social

Show potential customers the food and service they could choose for their event. We’ll develop paid social campaigns using approved photographs and clear menu or package details, keeping availability and coverage accurate. Enquiry and booking feedback helps us improve the adverts for events your catering team wants to take on.

Cairn case study

 

Paul Thomas case study

 

Peterstone Court case study

 
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Peterstone Court case study

Hotel and wedding venue Peterstone Court wanted its website and search activity to support the way people research and enquire about an event. We developed websites, managed SEO and PPC, and reviewed measurement across wedding-related website conversions, with ongoing work on campaign relevance and the customer journey.

Results included 31% year-on-year organic growth and at least 100 top-three organic search positions. Recorded PPC conversions increased by 345% and the website conversion rate by 86%. The combined programme kept search activity and website performance in the same review, helping the team understand demand and prioritise improvements.

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31%
Year-on-year organic growth
100+
Top-three organic search positions
345%
More recorded PPC conversions
86%
Higher website conversion rate
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Since working with Wired Media, we've seen an increase in unique visitors to the site and in website leads. The team at Wired Media take time to understand our business, research our competitors, and deliver solutions that ensure Fox Davidson search well organically, keeping ahead of the game.
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Wesley Davidson, Fox Davidson - ★★★★★ Google Review

PPC for catering businesses, focused on enquiries that fit your calendar

Define the events you want to win. A wedding, a corporate function and a smaller private event can involve different preparation, margins and staffing. We discuss your priorities and capacity, then plan campaigns around the occasions and service formats that support your growth.

Make the practical details clear. Customers need to understand the offer before asking for a quote. We review how menus, guest numbers, service coverage and useful pricing information appear in adverts and landing pages, helping people assess whether your catering fits their event.

Keep demand aligned with availability. Event dates, kitchen capacity and the distance your team can travel affect the work you can accept. We use the information you provide to review campaign priorities and adjust the focus as the booking calendar develops.

Follow the enquiry beyond the form. An initial contact, a quote and a confirmed booking are separate stages. We agree how those actions are recorded and bring available sales feedback into reporting, helping you understand the cost and quality of the opportunities coming through.

Make the website easier to use. Clear service pages, quick mobile layouts and straightforward enquiry forms help customers explain what they need. Our PPC, design and development teams can review that journey together and prioritise improvements around the next step.

Connect optimisation with booking value. We review search terms, exclusions and advert-to-page consistency alongside acquisition costs and the value of suitable work. Quality Score and Ad Rank diagnostics support the investigation, while your commercial priorities guide which changes deserve a test.

Plan advertising around the catering work you want to win

Tell us about your services, booking calendar and the events you want more of. We can review your campaigns, enquiry journey and measurement, then recommend practical priorities for growth.

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