DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Connect your offer with customers searching for the products or services you provide. We review keyword intent, search terms and advert messages alongside landing-page performance, using acquisition costs and conversion value to guide improvements.
Microsoft Ads
Test another search channel with a clear commercial goal and an agreed budget. We assess relevant terms and landing-page routes, then review the quality and cost of the response before recommending further investment.
Paid Social Media
Make the reason to choose your offer clear through relevant creative. We test messages, formats and audiences against sales or enquiry goals, bringing available customer feedback into the review alongside platform reporting.
AI Ads
Explore paid advertising in ChatGPT and other AI advertising environments where eligibility and access allow. We assess audience fit, placement options and available measurement before recommending a controlled test with a defined business objective.
Remarketing
Support customers who need more than one visit to make a decision. Where consent and platform requirements permit, we plan useful follow-up messages, manage frequency and use exclusions to keep the next step relevant.
Data Analysis
Make campaign reports easier to use for business decisions. We check GA4 and advertising conversions, explain attribution differences and assess available sales or enquiry outcomes alongside spend to guide the next improvements.
Aquaplanet case study
Aquaplanet needed more reliable tracking and a better organised PPC account for its online watersports range. We addressed measurement issues, restructured campaigns and refined Performance Max targeting and creative, alongside work on Ad Rank.
The PPC project recorded 40% more reported revenue, 53% more conversions and a 115% higher conversion rate, with clicks up 6%.
A clearer account structure and stronger measurement gave the team a more useful view of performance and where to focus its next improvements.
Review the next opportunity in your Lancing PPC
Tell us which customers and outcomes matter most to your business. We can review campaigns, landing pages and measurement, then agree practical priorities and how to judge the commercial value of the response.
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