DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Islington that connects brand, data and measurable performance

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Islington businesses

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Google Ads

Connect a relevant search with an advert and landing page that answer it. We organise campaigns around your products or services, review search-term quality and use acquisition costs and conversion value to assess the response.

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Microsoft Ads

Give Bing users clear information about your products or services and a useful next step. We’ll manage campaigns, improve the relevance of search terms and adverts, and advise on the pages customers visit. Enquiry and sales results guide changes that help your business get more from the budget.

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Paid Social Media

Help prospective customers understand what your business provides before asking them to buy or enquire. We’ll develop relevant images and messages and advise on information such as pricing, availability or how a service works. Testing adverts and audiences against customer results helps us improve conversion and acquisition costs.

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AI Ads

We can help you prepare accurate product or service information for eligible ChatGPT ads or other available paid AI campaigns. Clear messages and relevant pages make it easier for customers to understand what you provide. Our team will manage agreed activity and review enquiries or purchases alongside spending.

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Remarketing

Support a buying decision that needs more than one visit. Where consent and platform requirements allow, we plan relevant follow-up messages, control frequency and use exclusions so the campaign reflects the next useful step.

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Data Analysis

Understand which responses should guide investment. We review conversion definitions, tracking and attribution across GA4 and advertising platforms, then use enquiry or sales feedback where available to assess commercial quality and acquisition costs.

QA Higher Education case study

 

Paul Thomas case study

 

Cairn Hotel Group case study

 
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QA Higher Education case study

QA Higher Education needed its paid-search campaigns to connect prospective students with relevant courses. We restructured campaigns around course intent, refined keyword groups and advert messages, and standardised campaign tagging to support clearer attribution.

For the Ulster University Google Ads account, September 2026 delivered 181.2% more tracked contact-form enquiries than September 2025, at a 61.5% lower cost per enquiry. Enquiries per ad click increased by 185.2%, while click-through rate rose by 31.4%.

Closer collaboration with the in-house team helped put the account changes into practice and build a shared understanding of the next opportunities.

Read case study
181.2%
More contact-form enquiries, year on year
61.5%
Lower cost per contact-form enquiry, year on year
185.2%
More enquiries per ad click, year on year
31.4%
Higher click-through rate, year on year
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It’s been a pleasure working with Wired Media. We’ve only been working with the team for a few months, but in that span of time Luke has make significant improvements to our Google PPC accounts that are transforming commercial performance. From day one, Luke's expertise and advice have been invaluable – he’s enthusiastically made optimisations to strategy and approach while carefully understanding the nuances of the business and our objectives. He’s proactively made suggestions that have strengthened our paid media performance, and helped to upskill our team. Highly recommend Luke, alongside Joel, Adam and Tom.
Quote Start
Simran Bhogal, QA Higher Education - ★★★★★ Google Review

PPC for Islington that connects the search, the message and the customer response

Give each campaign a clear customer decision. We work with your Islington business to understand what customers need to know and which enquiries or purchases matter most. Campaign groups, advert messages and landing-page content can then support that decision with a consistent offer.

Apply experience across different markets. Our clients include QA Higher Education, Paul Thomas Flowers and Cairn Hotel Group, each with operations in Greater London. Course enquiries, product purchases and bookings require different information, so we build the customer journey around the offer rather than a standard set of clicks.

Use relevance to guide the improvements. We review actual search terms, advert performance and Quality Score diagnostics, then assess page speed, mobile usability and the route to conversion. That helps focus testing on the parts of the journey that can make a useful response easier.

Make reporting a basis for action. We explain what the account counts as a conversion and where tracking needs work. Spend, acquisition costs and conversion value are reviewed together, with your sales or enquiry feedback helping determine which tests and opportunities deserve further investment.

Discuss a clearer plan for your Islington PPC performance

Tell us about your offer, the customers you want more of and the results your current campaigns deliver. We can review the account and customer journey, then agree practical improvements and how to measure their commercial value.

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