DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Connect a specific search with a clear reason to choose your business. We refine keywords, adverts and landing pages around purchase or enquiry intent, then review acquisition costs and the quality of the response.
Microsoft Ads
Explore another search audience with a measured test. We assess the terms people use, the actions they take and the value of those actions before deciding whether the channel deserves more investment.
Paid Social Media
Make a product or service easy to understand when people first discover it. We test the creative, offer and audience together, using purchase or enquiry outcomes to guide the next round of activity.
AI Ads
Explore paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We assess the audience, placement options and measurement before proposing a test budget, then review the response against your goals.
Remarketing
Continue the conversation with visitors who have shown interest. Subject to consent and platform eligibility, we use relevant messages and suitable exclusions to support their decision without treating every previous visitor as the same prospect.
Data Analysis
Understand the difference between platform-reported activity and the sales or enquiries your team records. We review tracking, consent effects and conversion definitions across GA4 and advertising accounts, then explain what the data can support.
Tidelight case study
Cornwall lighting brand Tidelight needed to introduce its tide-inspired lamp and turn product discovery into purchases. We tested paid-social creative around design and gifting, refined audiences and advised on clearer website messaging and purchase tracking.
In an early month-on-month comparison, landing-page views rose from 1,880 to 2,506 and ad link clicks from 3,211 to 3,715. Meta-reported purchases increased from five to 29, while average advertising cost per reported purchase fell from £194.02 to £49.74. Spend was approximately 49% higher.
Purchases then fell to 10 in the following month. With a small starting volume and differences between Meta attribution, analytics and store totals, we continued refining creative, audiences and measurement rather than assuming the initial uplift would persist.
Build a clearer plan for your Falmouth PPC investment
Talk to us about your offer, current advertising and the customers you want to reach. We can review the account, customer journey and measurement, then discuss the next useful test and how to judge its return.
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