DATA-DRIVEN PPC

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PPC Agency serving Exeter built to deliver stronger return on advertising spend

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Exeter businesses

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Google Ads

Build search campaigns around what your customers are trying to buy. We review search terms, offers and landing pages together, with attention to ad relevance, acquisition costs and the enquiries or orders that justify further investment.

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Landing Page Optimisation

Give each campaign a useful destination. We review the information visitors need, the clarity of the next step, page speed and mobile usability, then test improvements against completed actions and enquiry quality.

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Data Analysis

Bring advertising data closer to your sales results. We check event definitions and tracking across GA4 and advertising platforms, discuss gaps with your team and report on the outcomes you can use to make commercial decisions.

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Microsoft Ads

Find out whether an additional search channel can bring worthwhile demand. We assess search terms and conversions in its own account, using qualified enquiries and acquisition costs to decide whether to expand the test.

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AI Ads

Consider paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We assess audience fit, placement options and measurement before recommending a test, with investment reviewed against the response.

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Paid Social

Help potential customers understand your offer before they search for your name. We develop and test creative for the audience and buying decision, then review the resulting enquiries, sales and costs alongside your other campaigns.

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Red Paddle Co case study

 

Fox Davidson case study

 

Cairn case study

 
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Red Paddle Co case study

Devon paddleboard brand Red Paddle Co wanted one agency to support its web development and digital marketing, working closely with its own team. We brought website and marketing specialists together to improve the customer journey and align activity with the brand’s business objectives.

Across that web and digital marketing work, organic sessions increased by 60%, website goal conversions by 124% and average session duration by 24%. PPC cost per click fell by 56%.

Our development team addressed major website issues while our marketing team built a coordinated strategy. That combination supported both the experience on the site and the way people reached it.

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60%
More organic sessions
56%
Lower PPC cost per click
124%
More website goal conversions
24%
Longer average session duration
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I've used Wired Media for my website & SEO, I've had a great uplift in enquiries and exposure after a relatively short period of time. I highly recommend their services
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Jamie Elvin, Strive Mortgages - ★★★★★ Google Review

Pay-per-click management for Exeter, measured against your business goals

Decide what a successful conversion means. A booking, a product sale and a request for specialist advice have different values. We agree the outcomes your Exeter business wants, how you recognise a qualified opportunity and what you can afford to acquire it. Campaign priorities follow those economics.

Follow the decision beyond the advert. We consider search intent, the offer and the experience after the click. Improving ad relevance, addressing Quality Score concerns and removing friction on a landing page can be more useful than simply bidding harder for traffic.

Connect reports with real conversations. We check tracking and use feedback from your team to understand which enquiries progress. That helps distinguish a campaign producing activity from one producing opportunities you want to pursue, and gives budget reviews a clearer basis.

Relevant experience across buying decisions. Mortgage broker Fox Davidson has an Exeter office for face-to-face advice. Our work with the business sits alongside experience in ecommerce and hospitality, helping us plan for different customer journeys without treating every enquiry or purchase as interchangeable.

Talk through the next step for your Exeter PPC campaigns

Share your growth priorities and what your current advertising is delivering. We can review the account, landing pages and measurement, then discuss the changes most likely to make a useful commercial difference.

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Planning PPC investment for Exeter and Devon

Make geography a commercial choice. Some businesses need customers within easy reach of Exeter; others can serve a wider area or sell online. We agree where you can deliver a good service and review results by location, rather than assuming a larger catchment will produce a better return.

Reflect the way customers book or buy. A visitor comparing dates needs a different page from someone researching a specialist service. Campaign groups and landing pages should make that next decision easier, with clear availability, useful information and a straightforward enquiry or checkout.

Plan around capacity and demand. We discuss stock, appointment availability and any seasonal changes before increasing budgets. Reviewing the commercial response helps us direct investment towards work your team can fulfil and products you can supply.

Choose the next test deliberately. Reports should explain what changed, what it cost and what we learned. We use that evidence to prioritise new search terms, creative or landing-page tests, while keeping acquisition costs, conversion rates and return on investment in view.

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