DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

Use evidence-led pay-per-click advertising to build more revenue from paid media with a PPC Agency serving Ewell

Get your free PPC audit
BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
Read all Google reviews →
View all case studies
  • 25+ years' experience
  • Google Partner
  • UK-based senior team

Get your free PPC audit

Tell us where you want to grow. We'll come back with practical next steps.

Step 1 of 4

What feels most broken today?(Required)

Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Pay-per-click services for Ewell businesses

Services Icon

Google Ads

Reach people searching for the products or services you sell. We organise search campaigns around buying intent, refine search terms and work on ad relevance and landing pages to improve the quality of enquiries from your budget.

Services Icon

Microsoft Ads

Test additional search demand without assuming it will behave like Google Ads. We review audience response, qualified enquiries and acquisition costs separately, then decide whether the channel earns a larger share of your investment.

Services Icon

Paid Social Media

Bring a clear offer to prospective customers and give them a reason to act. We test creative and audiences against the action that matters to your business, from a product purchase to a useful sales enquiry.

Services Icon

AI Ads

Explore paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We assess the audience, placement options and measurement before recommending a test budget, then review the commercial response.

Services Icon

Remarketing

Help interested visitors return when they are ready to decide. Subject to consent and platform eligibility, we tailor remarketing to what people viewed and exclude completed actions where appropriate, rather than repeatedly showing the same message.

Services Icon

Data Analysis

Understand what happens after someone clicks. We check GA4 and advertising-platform tracking, distinguish genuine enquiries from low-value actions and bring sales feedback into reporting so optimisation follows business performance.

Switch Health case study

 

Mackenzie Smith case study

 

Tidelight case study

 
Wired Media Round Logo
CTA Image

Switch Health case study

Insurance broker Switch Health needed its PPC investment to work harder in a competitive market. Problems with landing pages and account structure were compounded by inconsistencies between GA4 and Google Ads, making it difficult to see where the budget was working.

We worked on the landing pages, campaign structure and measurement together. The PPC project recorded 109% more conversions and a 59% increase in conversion rate, while cost per conversion fell by 2.6% and clicks rose by 31%.

Connecting campaign improvements with clearer tracking gave the team a stronger basis for reviewing performance and deciding where to invest.

Read case study
109%
More PPC conversions
59%
Higher PPC conversion rate
2.6%
Lower cost per conversion
31%
More PPC clicks
Quote Start
Wired Media have delivered exceptional service, offering strategic and practical PPC, SEO and website advice, which has helped increase leads and sales. Joel is an expert in managing PPC, and is a pleasure to work with, providing exceptional service, always going beyond to deliver the best for us.
Quote Start
Amanda Woollaston, Coveya - ★★★★★ Google Review

PPC for Ewell businesses with a clear route from enquiry to revenue

Start with the value of the next customer. A cheap enquiry is only useful if it can become worthwhile work. We agree which services or products you want to grow, the margins available and what your team can deliver before choosing campaign priorities. That gives your Ewell business a practical basis for assessing cost per acquisition.

Match the promise to the page. We review the connection between the search term, advert and landing page. Clear service information, credible evidence and an easy next step help visitors decide whether you are right for them. Ad relevance, Quality Score diagnostics, page speed and conversion behaviour guide improvements.

Learn from the enquiries you receive. We work with you to identify qualified calls, completed forms and the outcomes recorded by your sales team. Tracking checks and agreed reporting definitions help us spot gaps before they distort a budget decision.

Use experience where it is relevant. Our work with Mackenzie Smith, which has a Surrey branch, includes a dedicated valuation landing page and improvements to website usability. For your campaigns, we apply the same discipline of giving each advert a clear purpose and measuring the action it asks a visitor to take.

Find the next opportunity in your Ewell PPC campaigns

Talk to us about your priorities, current advertising and the enquiries or sales you want to grow. We can review the account, landing pages and measurement to identify practical next steps.

GET IN TOUCH

Deciding where PPC can grow your Ewell business

Set the service area around delivery. An Ewell business may serve customers nearby, across Surrey or further afield. We agree where you can compete profitably and review location performance alongside the quality of enquiries, instead of widening reach simply to generate more clicks.

Give different offers their own path. An urgent service request and a considered purchase need different information. We group campaigns by intent and make the next step suitable for the decision, whether that is a telephone call, a quotation or an online order.

Keep growth manageable. Advertising should reflect appointment availability, stock and the time your team needs to respond. We use your feedback to adjust priorities and check that additional demand can be handled well.

Make reporting useful. You should be able to see what was spent, which actions were recorded and what changed as a result. We explain the limits of the data and the next decisions clearly, with attention to acquisition costs, conversion rates and return on investment.

PPC Insights
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining…
READ NOW
Understanding Performance Metrics In Google Ads
When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of your advertising efforts, helping you make informed…
READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,…
READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora…
READ NOW
Understanding Google Ad Rank
As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility…
READ NOW
Should I use PPC for my WordPress website?
In the realm of digital marketing, Pay-Per-Click (PPC) advertising is a strategy that often sparks a debate among website owners. Whether you run a personal blog, an e-commerce store, or…
READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of…
READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for…
READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the…
READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of…
READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring…
READ NOW