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Create a stronger commercial return from pay-per-click advertising with a PPC Agency for Retirement Villages

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for retirement villages

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Google Ads

Help people actively researching retirement living find clear information about your village. We organise searches around accommodation, location and the services you actually offer, separating independent living from care-related enquiries and checking the relevant advertising requirements.

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Landing Page Optimisation

Give prospective residents and their families a useful picture of the village, available accommodation and next steps. We review accessibility, page speed, clear costs and service information, brochure requests and visit booking so people can make an informed enquiry.

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Remarketing Campaigns

Help interested people return to practical information about your retirement-living or care services where follow-up advertising is permitted. We’ll review housing and care-related audience requirements, consent, exclusions and frequency. Private health and condition-based information stays out of advertising audiences, while appropriate enquiry and visit feedback helps us assess the campaign.

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Microsoft Ads

Help people researching retirement living on Bing find clear information about your village. We’ll manage eligible campaigns with relevant adverts and pages for brochures, questions or visits. Reviewing suitable enquiries and booked visits alongside acquisition costs helps us improve the account for contacts your team can help.

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AI Ads

Get clear advice on AI advertising for the services your village provides. ChatGPT prohibits individual housing listings and generally prohibits UK health-services advertising. We’ll review any proposed broader brand campaign, creative and destination separately under the relevant rules, recommending activity only where eligibility and useful enquiry measurement are established.

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Paid Social Media

Help prospective residents and families understand village life through approved photographs and clear practical information. We’ll review housing and care-related requirements before planning suitable audiences and messages. Enquiry and visit feedback helps us improve the campaign around people who want to learn more about the services available.

Property Centre case study

 

Fox Davidson case study

 

Mortgage Mum case study

 
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Mackenzie Smith have recently started working with Wired Media, and I’m already impressed with their level of detail, depth of knowledge, and expertise. From the initial conversation, their team has demonstrated a thorough understanding of the company's needs, offering tailored strategies and insights of where we should be focusing our efforts. It's clear they have a wealth of experience in their field. I'm excited to continue working with them and highly recommend Wired Media to anyone looking for a professional and knowledgeable team!
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Alex Mackenzie Smith, Mackenzie Smith - ★★★★★ Google Review

PPC for retirement villages, supporting informed enquiries and meaningful visits

Explain the living experience accurately. Independent retirement housing, assisted living and care provision are different offers. We work with your team to describe the accommodation and services you provide, matching adverts with clear information about what prospective residents can expect.

Support a considered decision. People may compare options over several months and involve family members along the way. Campaigns can connect relevant searches with helpful details about village life, costs, available homes and visiting arrangements, without relying on pressure or assumptions about someone’s health.

Match demand with actual availability. The properties available, your location and the team’s capacity to host visits shape the plan. We coordinate messages and budgets with those priorities, helping your marketing support the enquiries you are ready to handle.

Distinguish interest from a suitable opportunity. A brochure download, a phone conversation, a booked tour and a move-in are separate stages. We agree useful measures with your team and review CRM feedback where appropriate, so acquisition costs reflect enquiry quality and the longer decision process.

Keep reporting useful and respectful. We check call and form tracking, duplicate events and attribution gaps, keeping private health information out of advertising data. Reports explain what can be measured reliably and connect spend with the commercial stages your team can confirm.

Make the website easier to use. Clear text, accessible navigation, fast pages and straightforward visit forms help people find answers. Our PPC, data and web teams can improve that journey alongside search relevance, advert messages and Quality Score diagnostics, with tests tied to agreed growth goals.

Your Senior Team
Adam Taylor
Managing Director
Jon Cassel
Director of Client Services
Joel Green
Head of PPC
Paul Gregory
Head of SEO
Richard Wethered
Head of Strategy
Amy Bolt
Head of Design
Saqib Akram
Head of Data
Josh Wilson
Senior Web Project Manager
Tom Beasley
Founder & Director

Build a clearer route from research to a village visit

Tell us about your retirement village, available accommodation and the enquiries you want to encourage. We can review your campaigns, measurement and website journey, then recommend practical next steps.

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