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Turn better decisions into predictable demand and clearer returns with a PPC Agency serving Cotswold

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Cotswold businesses

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Google Ads

Meet customers with information that suits what they are searching for. We’ll distinguish product research from searches for prices or a service provider, then improve your adverts and landing pages accordingly. Managing the account with reliable enquiry and sales data helps us work on conversions and the cost of winning business.

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Microsoft Ads

Reach Bing users at the point they are comparing products or looking for help. We’ll build campaigns that explain your services and make the next step easy to find. Reviews of what those visitors buy or enquire about help us improve the account and identify where Microsoft Ads can contribute to your growth.

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Paid Social Media

Bring your products or services to life for an audience that may not know your brand yet. We test creative, benefits and calls to action across suitable social platforms, then assess the enquiries or purchases that follow and use what we learn to refine the next campaign.

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AI Ads

Support customers who use AI to explore the products or services they need. Our team will explain eligible ChatGPT advertising options and help create adverts that answer a clear customer need. We’ll agree how to measure enquiries or purchases, giving you a useful basis for deciding whether the campaign deserves more investment.

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Remarketing

Support customers who need time to compare their options. We build consent-aware remarketing around previous interest and decision stages, using relevant follow-up messages and sensible exclusions. Frequency, cost and the value of returning visitors help us judge whether the activity is worthwhile.

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Data Analysis

Connect advertising decisions with what happens in your business. We check tracking and conversion definitions, compare platform figures with your enquiry or sales records, and explain performance clearly. Better measurement helps your team understand where money is working and where more investigation is needed.

Wow House case study

 

The Property Centre case study

 

truhouse case study

 
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Wow House case study

Gloucestershire-based Wow House needed its luxury holiday-home website to be easier to find and use. We addressed technical SEO issues, duplicate content and site structure, improved internal links and page speed, and refined priority pages around relevant search intent. New landing pages helped customers find more of its property offering.

The SEO programme recorded 80% more clicks and 53% more conversions, alongside a 60% increase in keywords and 264% more indexed pages. This combined technical and content work gave the business a stronger search presence and a clearer journey from discovery to enquiry.

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80%
Increase in clicks from the SEO programme
53%
Increase in recorded conversions
60%
Increase in keywords
264%
Increase in indexed pages
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

PPC for Cotswold businesses with a clearer route to return

Start with the customer decision. A considered purchase or service enquiry often takes more than one visit. We work with your Cotswold business to understand what customers need to know, how long decisions take and which enquiries lead to suitable work. That shapes your campaign structure, message and follow-up.

Put the right offer in front of the right audience. We connect intent with relevant adverts and a page that explains the next step. Whether you want a product order, consultation or quote request, the campaign should make the offer easy to understand and help customers decide whether it meets their needs.

Measure value beyond the first form. We agree useful conversion definitions and check how enquiries, calls or purchases are recorded. Where your sales process allows, we bring qualification and revenue feedback into reporting. You can then distinguish activity that looks busy from activity that contributes to growth.

Use acquisition costs in context. The cheapest enquiry may not be the most valuable. We review cost per acquisition alongside the quality of work, order value and margin information you can share, helping us make practical recommendations about bids, audiences and budget.

Bring your PPC goals and customer journey into focus

Talk to us about the business you want to win and how you measure success today. We can review your campaigns, tracking and landing pages, then identify practical priorities for better performance.

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Pay-per-click planning around your Cotswold service area

Keep targeting aligned with capacity. We base coverage on where you deliver, travel or welcome customers, including the parts of Gloucestershire relevant to your business. Campaigns can separate different service areas or offers so you can see where the right demand is coming from without stretching your team beyond capacity.

Plan around the time it takes to win business. If enquiries turn into sales over several weeks, recent campaign figures need to be read with that delay in mind. We work with your team to understand the buying cycle and assess mature results before making decisions about what to scale.

Make the website support the promise. Page speed, clear information and a usable enquiry process influence what happens after an advert is clicked. We review those details alongside the campaign and prioritise changes that remove friction from the customer journey.

Know what you are paying for. Our reporting explains results, the actions taken and the reasoning behind the next recommendation. We discuss measurement gaps openly and focus testing on the questions that matter to your business, from lead suitability to the return on an additional pound of spend.

PPC Insights
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