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PPC services for college recruitment

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Google Ads

Connect relevant course searches with clear adverts and useful destinations. We structure campaigns around your recruitment priorities, then review enquiry quality, conversion tracking and the cost of meaningful actions.

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Landing Page Optimisation

Help prospective students find course details and understand the next step. We review mobile usability, page speed, information and forms, with improvements guided by the application journey and available conversion data.

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Remarketing

Support people who need more time or information before choosing a course. We assess suitable follow-up messages, eligible audiences and consent arrangements around your recruitment journey and platform requirements.

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Microsoft Ads

Help prospective students find the courses they are researching on Bing. We’ll manage Microsoft campaigns around your recruitment priorities and link adverts to the relevant course or open-event information. Clear tracking of enquiries and application steps helps your team understand which campaigns support recruitment and where the budget needs attention.

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AI Ads

Get advice on reaching prospective students as they research courses through AI. We’ll review the ChatGPT advertising options your college and intended audience can use, subject to access, age and platform requirements. Where suitable, we’ll help explain the courses clearly and measure the enquiries or application activity generated.

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Paid Social

Help prospective students understand your courses and what they can expect from studying with you. We’ll develop paid social campaigns for course information and open events, using suitable platforms, audiences and age settings. Tracking useful enquiries and application activity helps your recruitment team see which messages encourage the next step.

QA Higher Education case study

 

Blossom case study

 

Cambridge Bookshop case study

 
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QA Higher Education case study

QA Higher Education needed course searches to lead to relevant information and enquiries. For its Ulster University Google Ads account, we restructured campaigns around subjects and student intent, refined adverts and keywords, and standardised campaign tagging to support Salesforce reporting.

In September 2026, the account recorded 181.2% more contact-form enquiries than in September 2025, while cost per enquiry fell by 61.5%. Enquiries per ad click increased by 185.2% and click-through rate by 31.4%.

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181.2%
More contact-form enquiries, year on year
61.5%
Lower cost per contact-form enquiry
185.2%
More contact-form enquiries per ad click
31.4%
Higher click-through rate
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Great team to work with and really pleased with the results we're seeing from our PPC campaigns and SEO
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Wendy Worger, The Property Center - ★★★★★ Google Review

PPC for colleges that connects course interest with useful enquiries

Build campaigns around course decisions. A prospective student comparing subjects needs different information from someone ready to apply. We organise college PPC around course themes, search intent and recruitment priorities, giving adverts and landing pages a clearer purpose.

Make the next step easy to understand. Course information, entry requirements, dates and application routes should be straightforward to find. Our PPC, design and development teams review mobile usability, page speed and forms to help interested visitors take an informed next step.

Agree what a useful conversion means. An enquiry, an open-event booking and an application describe different actions. We review tracking and reporting definitions with your team so campaign results reflect the recruitment journey you need to understand.

Assess cost alongside the quality of interest. Traffic alone cannot explain the value of recruitment activity. Where your data allows, we bring application or enrolment feedback into performance reviews, helping your team assess the cost of useful outcomes.

Improve relevance with evidence. We review search terms, advert messages and landing-page performance, using Quality Score and Ad Rank diagnostics to investigate opportunities. Those findings guide the next test around the courses and audiences your college wants to reach.

Plan around the recruitment cycle. Open events, course availability and application deadlines can change the purpose of a campaign. We review those priorities with you, explain the results and recommend practical changes to budgets, messages, measurement or the website.

Discuss your college’s PPC recruitment priorities

Tell us which courses or events you want to promote and what you need to understand about enquiries and applications. We can review your advertising, measurement and website journey together.

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