PPC Case Study: Chameleon Bride

We began by resolving the tracking issues to ensure accurate data was flowing into Google Ads, enabling clearer insights and performance measurement. With reliable tracking in place, we restructured the account to create a more streamlined and goal-driven setup, ensuring campaigns were aligned with Chameleon Bride’s objectives. We refined the targeting on Performance Max campaigns, focusing on the most relevant audiences to maximise reach and engagement from potential customers. At the same time, we implemented best practices to improve Ad Rank across the account, from optimising ad copy to refining bids and quality signals. The result was a stronger, more efficient advertising strategy that delivered improved visibility, better-quality traffic, and ultimately more enquiries and appointments for Chameleon Bride.