DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency for DIY and Hardware Brands, focused on the moments that influence action

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for DIY brands

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Google Ads

Put your budget behind searches for the products you actually sell. We review product data, stock, pricing and landing pages alongside Search and Shopping campaigns, separating commercially useful demand from queries for instructions, unrelated parts or products you cannot supply.

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Landing Page Optimisation

Make it easier to choose the right item. We review dimensions, compatibility, pack sizes, specifications, delivery information and the route to checkout, so a customer can answer practical buying questions without leaving the page. Mobile speed and usability are part of that review.

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Remarketing

Help interested buyers return to a relevant product or range. Where consent and platform rules permit, we manage follow-up audiences, frequency and exclusions, taking account of previous purchases and avoiding promotions for unavailable stock.

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Microsoft Ads

Reach customers searching on Bing for the tools, materials and DIY products you sell. We’ll manage product-focused campaigns, improve search targeting and check that adverts lead to the right products. Purchase tracking and product margins help us improve acquisition costs and direct spending towards valuable orders.

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AI Ads

We can help you explain eligible DIY products through ChatGPT ads or other available paid AI advertising. Clear product information and relevant pages help customers understand what suits their project. Our team will manage agreed campaigns and report on purchases and costs, so you can judge the return.

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YouTube Advertising

Show customers how your products work and which jobs they suit. We’ll help plan useful video demonstrations using accurate specifications and supported product claims, then manage relevant campaigns. Tracking visits and purchases alongside spending helps us understand how the videos support sales and improve the advertising.

Trucut Tools case study

 

ISOtunes case study

 

Tidelight case study

 
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Trucut Tools case study

Precision tooling supplier Trucut Tools wanted its Google Ads budget to generate more value from a wide product catalogue. We focused Search activity on proven buying terms, refined Performance Max search themes and reviewed products and negative keywords to reduce wasted spend.

In the year-on-year comparison, Google Ads-reported conversion value rose from £8,948.95 to £13,024.76, while spend stayed broadly level at around £843. Reported return on ad spend increased from 10.56x to 15.45x.

Clicks increased by 23% and cost per click fell by 19%. Attributed conversion volume was around 4% lower, but the account generated more Google Ads-reported value from a similar advertising investment.

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46%
More Google Ads-reported conversion value
46%
Higher Google Ads return on ad spend
23%
More Google Ads clicks
19%
Lower Google Ads cost per click
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme - ★★★★★ Google Review

PPC for DIY and hardware brands, built around product margin and buying intent

A low-cost click is only useful if the customer can find and buy the right product. For a DIY or hardware range, that might mean the correct size, fitting, material, pack quantity or compatible replacement. We organise campaigns and product information around those decisions, while separating trade and consumer needs where the offer supports it.

We work with you to understand product margins, delivery costs, returns and stock availability before pushing for more volume. Search-term and product-performance reviews help identify the ranges that deserve investment and the queries that waste it. Quality Score and Ad Rank diagnostics help us investigate relevance alongside actual acquisition costs.

The buying journey needs the same care as the targeting. Clear specifications, credible product information, visible delivery terms and a fast mobile checkout can help turn paid visits into orders. We review the journey from advert to basket and purchase, including how variants and out-of-stock items are handled.

Our data work checks purchase events, transaction values and duplicate records, then compares campaign reporting with ecommerce records where possible. We explain reported return on ad spend alongside margins and attribution gaps, so decisions about the next product range, creative test or budget increase have a commercial basis.

Get in touch

Tell us about your DIY or hardware range, your most valuable products and the problems you see between click and checkout. We can review your campaigns, product information and measurement, then agree practical steps towards more profitable growth.

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