DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Dorset, focused on the moments that influence action

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

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  • 25+ years' experience
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  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC management for businesses across Dorset

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Google Ads

Put your budget towards customers your business can serve. We’ll align Google search targeting, adverts and landing pages with your products, services and coverage, then review the response. Feedback on enquiries and sales helps us improve bidding and acquisition costs so account decisions support the work you want to win.

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Microsoft Ads

Test a further source of search demand with a controlled budget and reliable tracking. We assess Microsoft Ads on its own commercial results, using lead quality and purchase value to decide how it should fit alongside your other advertising.

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Paid Social Media

Help customers understand the services you provide or the products they can buy. We’ll develop paid social adverts using clear benefits and genuine examples, with relevant pages for people who want more detail. Enquiry and purchase results guide improvements to the creative and spending, helping you see what the campaign contributes to growth.

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AI Ads

Get advice on AI advertising that reflects what your business can deliver. We’ll check ChatGPT access and product or service eligibility, then help create accurate messages and relevant destination pages. Where suitable, measuring enquiries and sales alongside costs will help you understand whether the campaign attracts customers who fit your business.

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Remarketing

Where consent and platform rules permit it, remarketing can help customers return when they are ready to act. We plan useful follow-up messages, control frequency and review completed enquiries or purchases so the advertising reflects the customer’s stage in the journey.

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Data Analysis

Make decisions with data you can explain. We review calls, forms and purchase tracking, investigate missing or duplicated conversions and compare campaign reports with your sales records where possible. Reporting shows the relationship between spend, acquisition cost and recorded business outcomes.

Butcombe case study

 

Chameleon Bride case study

 

Trucut Tools case study

 
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Butcombe case study

Butcombe’s portfolio includes pubs and inns in Dorset. We worked with the group on new websites and its wider marketing, improving the customer journey and giving its team more control over everyday content changes. Clearer reporting also helped the business understand how its marketing was performing.

Across the website and marketing project, organic sessions increased by 1500% and PPC cost per click fell by 56%. Website goal conversions rose by 124%, while average session duration increased by 24%. The work brought together improvements in organic search, paid campaigns and the website experience across the group.

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1500%
More organic sessions
56%
Lower PPC cost per click
124%
More website goal conversions
24%
Longer average session duration
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We started working with Wired Media at the start of 2020 and since then it’s been like a breath of fresh air having them onboard. They are incredibly easy to work with, highly professional and full of great ideas. Wired manage all our digital marketing activity including SEO, PPC and paid search
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Charlie Green, Red Paddle Co

Pay-per-click management for Dorset businesses focused on profitable growth

Growth starts with a clear view of what your business can sell and deliver. We work with you to identify the products, services and customer relationships worth investing in, then set campaign priorities around their value, margin and fulfilment capacity. More traffic is useful when it supports those priorities.

Coverage also needs care. A campaign serving part of Dorset should reflect the areas your team can actually reach, while ecommerce or other wider offers may need different targeting. We review location settings and search intent alongside the landing page, improving relevance to support Quality Score and Ad Rank.

We help follow the journey from an advert to a qualified enquiry, booking or purchase. That means checking the measurement setup, understanding which actions are counted and making gaps in attribution clear. Where your sales process allows it, we connect initial leads with their later outcomes.

Those insights guide changes to bids, budgets and the website experience. Fast mobile pages, clear information and a usable form or checkout can improve conversion without relying on more spend. You receive reporting that explains acquisition costs, return on investment and the next practical test.

Get in touch

Tell us about your Dorset business, the customers you want to attract and your growth targets. We can review your current PPC, landing pages and reporting, then identify the improvements most likely to make your budget work harder.

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Digital Marketing
PPC (Pay Per Click)
Paid Social Media
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