Financial Services PPC, commercial focus from first interaction to final conversion

Reach people searching for the financial products or services you offer, with campaigns organised around relevant enquiry intent. We review search terms, exclusions and acquisition costs, checking required advertiser verification and your approved product wording before activity is launched.

Give prospective customers clear information and an accessible route to the right enquiry or application. Our design and development teams review page speed, mobile usability and forms, working with your approved content so improvements support both understanding and conversion.

Help interested customers return to appropriate information about your financial service. We’ll check whether the product, audience and platform permit follow-up advertising, including consent and relevant financial-services restrictions. Approved messages, suitable exclusions and enquiry or application reporting help keep any campaign relevant and accountable.

Reach customers searching for eligible financial services on Bing. We’ll check product and advertiser requirements, develop approved adverts and manage search relevance around the enquiries or applications you want. Comparing their quality and acquisition costs with your other activity helps us improve the account and recommend where to invest.

Get advice on AI advertising based on the rules for your financial product and market. ChatGPT generally prohibits UK financial-services advertising. We’ll assess other AI opportunities against their own eligibility requirements and explain any suitable options, with approved messaging and clear enquiry or application measurement before recommending a campaign.

Help prospective customers understand your financial service through clear, approved video content. We’ll plan permitted audience settings and a relevant next step, such as reading service details or starting an enquiry. Reviewing useful visits, enquiries and applications alongside costs helps us understand how video supports customer acquisition.