Luxury Hotel & Spa In Bath

Website, Digital Marketing & Social Media

Award Winning Luxury Hotel

Ex Von Essen, and recently bought by the Longleat Group (owners of the famed safari park), Homewood Park Hotel & Spa was going through something of an identity transformation.

Homewood Park's online presence still reflected the Von Essen brand and reputation; Longleat were keen to disengage with the brand and create an image, through a new website, that would show-off Homewood Park's refurbishment and new levels of standards.

Strategy development & goal setting

Our experience in the hospitality market lead us to ask Homewood Park the right questions so that we could create a water-tight strategy giving us the ability to deliver their clearly defined targets and goals.

The design of the website had to define the luxury that Homewood Park offers; from first click it had to make a user feel like they were in a 4-Star hotel. Our Creative Team had to create a new identity for the hotel to break the connection from Von Essen.

We love data, so were thrilled when Homewood Park provided us with goals that could be tracked;

Increase Bookings & Revenue
Increase Occupancy
Ensure these were unaffacted by the removal of the Von Essen website

User experience & wireframes development

All of our clients get treated to a Wireframing Workshop where we work closely with them to create the blueprint for the website's functionality and content.

This process also gives all involved another opportunity to match the goal strategy to the site functionality so that we can build a site that performs exceptionally in terms of conversions.

Final designs

Mobile design solution

Technical architecture & development

Once the design, content, and functionality of the site has been signed and sealed, our dev team get to the task of delivering the finished website.

CMS

Built using our unique hospitality paltform (WiredHospitality). This allows Homewood Park the ability to update and manage their website and mobile equivalent, whenever they need to make a change.

Offers

Our hospitality platform allows Homewood Park to manage their offers via their secure admin area. They can link these offers up to their booking engine so their customers are able to book securely and easily online.

Mobile Website

We created a separate mobile website thats runs from the same admin area as the website so Homewood Park can have offers targeted to their mobile users.

Digital Marketing Solutions

Homewood Park's high-end socks were knocked off when they received their brand spanking new website, and so they employed our digital marketing team to ensure as many people as possible see it and buy into the brand.

Search engine optimisation

We developed an SEO strategy for Homewood Park, we researched keywords and balanced search volume with competitiveness to provide short and long term goals that are acheivable.

Pay per click

We continue to create and manage highly comprehensive and targeted PPC campaigns for Homewood Park. We regularly optimise these campaigns to ensure we increase revenue and conversions whilst reducing the cost.

Social Media

We work closely with Homewood Park to help develop their ongoing social media strategy and engage with their customers.

Metrics & analytics

589

Level of engagement in less than 6 months (retweets and mentions)

100%

Places booked from email sent for spa event

First Class

Wired Media have delivered ﬁrst-class website design and digital marketing for Longleat Hotels. Tom has a deep understanding of his discipline and combines this with an eye for detail and delivery that has brought the commercial results we tasked him to achieve. I look forward to working with Tom and his team for many more years to come.

Nick Pilgrim
Longleat Hotels

Rewarding

It has been incredibly rewarding working with such a great hotel and I look forward to continue developing their online social presence and engagement with a loyal following.

Hannah Viney
Digital Marketing Executive

Proud

I'm very proud of our association with Homewood Park and have seen them go from a struggling Von Essen hotel to a busy and profitable one in little more than a year.

Tom Beasley
Founder & CEO

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