PPC Case Study: Switch Health

Leading UK insurance broker

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Project Scope

Switch Health contacted Wired Media in need of help with their PPC campaign’s. They were having issues with their PPC landing pages and the structure of the PPC account needed work. Being in the insurance sector, competition was very high and every click had to count! There were also inconsistencies with their data in GA4 and Google Ads which needed to be resolved to ensure we could track performance accurately and invest in the right areas.

 

109%

Increase in conversions

59%

Increase in conversion rate

2.6%

reduction in cost per conversion

31%

Increase in click's
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Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
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Jack Chandler, Switch Health