DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Dorchester, focused on the moments that influence action

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services to support your Dorchester business

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Google Ads

Help customers find relevant information whether they are comparing options or ready to buy. We’ll organise Google campaigns around the products and services you provide, with adverts and pages suited to the search. Enquiry quality, sales value and acquisition costs help us improve spending and recommend where the account needs attention.

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Microsoft Ads

Explore additional search demand with controlled Microsoft Ads tests. We use channel-specific budgets and tracking to assess the quality of the resulting business, then compare acquisition costs before deciding where further investment makes sense.

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Paid Social Media

Turn useful product details, service benefits and genuine customer experience into adverts people can understand. We’ll plan paid social campaigns with clear messages and appropriate pages, then review the enquiries or purchases generated. Your feedback helps us develop ideas that bring in business and improve the return from your budget.

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AI Ads

Help people researching products or service providers through AI understand what your business can provide. We’ll advise on eligible ChatGPT advertising options and develop messages suited to that research. Where a campaign can run, clear enquiries and purchase reporting will help you assess the response and decide whether further investment is justified.

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Remarketing

Where consent and platform rules allow it, remarketing can support customers who need more time before they buy or enquire. We build useful follow-up messages around the decision, review frequency and use reliable completion data to avoid unnecessary repeat advertising.

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Data Analysis

Know which campaigns contribute to worthwhile business. We check the collection of calls, forms and purchase values, investigate duplicate or missing conversions and compare advertising reports with your sales records where possible. Your reports explain the numbers and any remaining measurement gaps.

Trucut Tools case study

 

Chameleon Bride case study

 

Heavenly Homes case study

 
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Trucut Tools case study

Dorset-based Trucut Tools wanted stronger returns from Google Ads across its precision tooling catalogue. We built Search activity around proven buying terms, refined Performance Max search themes and expanded negative keywords to reduce irrelevant demand. Product reviews helped us decide where to focus spend and which weaker campaigns to pause.

In the year-on-year comparison, Google Ads-reported conversion value rose from £8,948.95 to £13,024.76, with spend broadly level at around £843. Reported return on ad spend increased from 10.56x to 15.45x. Clicks increased and cost per click fell, while attributed conversion volume was around 4% lower. The campaign generated more Google Ads-attributed value from a similar investment.

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46%
More Google Ads-reported conversion value
46%
Higher Google Ads return on ad spend
23%
More Google Ads clicks
19%
Lower Google Ads cost per click
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I have been working with Wired Media on google and meta ads. They have been so helpful and unlike other companies I have used - they actually do what they say they will do and are very transparent on what they are doing and when. Very happy!
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Anneliese Ward, Chameleon Bride - ★★★★★ Google Review

PPC for Dorchester businesses, from first enquiry to commercial return

The action you want a customer to take should shape the campaign. A booked appointment, a considered service enquiry and an online purchase need different information and different measures of success. We work with you to define that next step, its value and the customer demand your business can handle.

For campaigns serving Dorchester, we align location settings, keywords and ad copy with your actual coverage and availability. We review relevance to support Quality Score and Ad Rank, and remove unsuitable search terms so budget can focus on people with a credible reason to choose your offer.

We follow performance beyond the initial click. That includes page speed, mobile navigation, useful product or service detail and a clear route to contact or checkout. If visitors struggle to take the next step, improving the experience can be more valuable than simply increasing traffic.

Our reporting brings spend, conversion rate and acquisition cost into the same conversation as lead quality, order value and return on investment. We help connect dependable tracking with your sales process and explain where attribution remains incomplete, so campaign changes are based on evidence you can use.

Get in touch

Tell us where you want to grow your Dorchester business and what a valuable enquiry or sale looks like. We can review your PPC campaigns, landing pages and measurement, then identify the next improvements to test.

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Digital Marketing
PPC (Pay Per Click)
Paid Social Media
Web Design