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Public Sector PPC Agency

Data Driven Public Sector Pay Per Click that provides a high ROI

PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your public sector website to help drive more leads and increase conversions.

 

 

25+ Years Experience
Results Driven
UK Based Team

Get in touch with us and we’ll get back to you within 24hrs

Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

Our Public Sector PPC Services

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Google Ads

For public sector businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your products in front of potential customers – trust us: it works.

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Landing Page Optimisation

With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your public sector PPC campaigns. PPC visitors behave differently to organic visitors to your website, so a carefully designed landing page can mean the difference between a clicker and a customer.

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Remarketing

If you’re investing in paid search to attract new guests, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your public sector website and are an effective way of converting users who have abandoned their baskets.

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Microsoft Ads

We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your public sector website, then running ads across Yahoo and Bing is definitely something you want to consider.

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Display

If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your public sector website.

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YouTube

Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products to in-market, captive audiences en-masse.

Case Study:

Mick George

 

Case Study:

Butcombe

 

Case Study:

Red Paddle

 

Strategic Pay Per Click Management for the Public Sector

PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your public sector website on a daily basis.

 

PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.

 

Your public sector PPC ads will show when someone searches with the keyword you are bidding on, and you only pay when a potential customer clicks on your advert, not when it’s displayed to them.

 

We can set up and manage your public sector PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.

 

Public sector PPC works best when aligned with your SEO strategy, so you can reach as many potential customers as possible.

Using information from your public sector business’ SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.

 

You can use public sector PPC to reach new and existing customers, showcasing your retail business as well as promotional offers and rates.

 

People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct purchase.

 

We combine data-driven public sector PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your retail website visitors into repeat customers.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your retail company, and exceed your business goals.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your hotel, and exceed your business goals.

Book a free website growth consultancy session

Our team are ready to help take your website to the next level and grow your business online. Contact us today for a free discovery session and we will show you our approach and we can help you hit your growth targets this year.

Other Public Sector Services

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SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.

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Paid Social Media

Our social media specialists have worked with public sector businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.

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Web Design

Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

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Your Team

Richard Weathered
Head of SEO
Joel Green
Head of PPC
Adam Taylor
Data analysis
Sam Beasley
Head of Development
Tom Beasley
Client Services
Saqib Akram
Data Engineer

Get in touch with us and we’ll get back to you within 24hrs

 

 

Get in touch today and one of our experienced team will arrange a call to discuss your Hotel’s requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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