Top 10 Tips - Managing Business Pinterest Accounts
23rd January 2013
“A picture is worth a 1000 words” – Utilise Pinterest as a powerful tool, to promote brands, products or services
Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin It’ button to your website. Upload a clear brand logo.
Pinterest is based on the fundamental idea of inspiration – the better quality of your images, the more likely it is your content will be repined to a wider audience
Remember the platform demographic – target your content to the UK’s 56% of male users, with an average age of 25, and 29% of UK users are within the highest income bracket.
Use your account as a ‘human’ platform, the style of imagery that proves most popular has a heavy ‘lifestyle’ focus. Incorporate non-branded images along with press shots to avoid looking over-promotional.
Use the description boxes to implement your keywords (supporting your SEO strategy), as well as brand terms.
Include hashtags within your image or video descriptions to create searchable topics of interest to attract a wider range of followers
Take the time to repin from other pinners as they’ll be alerted to your activity and this will increase follower numbers
Drive pinners to your site by implementing trackable URLs behind each image – helping to determine the referral success of your Pinterest efforts.
DO NOT: create unorganised boards, repost screenshots, over-post in a short space of time or continuously pin promotional brand content