Hotel Search Engine Marketing

One of our key digital marketing services is Hotel SEO (search engine optimisation).

In short this means ensuring you appear high in the Google listing for the search terms that your guests are using. The higher you are the more click you will get. It’s important to get the right clicks.

We will will ensure that your website gets more visits via search engines which are highly relevant and convert into bookings and revenue.

There are three elements to good SEO:

  1. Technical – A fast loading and well coded website
  2. On page – optimising your website for search terms carrying search volume
  3. Off page – ensuring other relevant websites carry your content and link to you properly

The first is covered in the web build, the second is carried out up front and reviewed annually and the third should be undertaken weekly/monthly.

For hotel SEO, we utilise a range of skills:

  1. creative
  2. engaging and optimised content writing
  3. great relationship building with key bloggers & publications
  4. a wide variety of technical expertise
  5. strong strategic decision making
  6. detailed data analysis.

Hotel SEO ensures that you are being seen in and associated with the right publications and platforms. SEO is a key digital marketing channel for your hotel and consistently beats all other digital marketing in terms of website visits and bookings.

Hotel PPC is a great way to support your SEO and can also be used to showcase the various offers you may be running or to gain stays from customers attending local events.

Contact our hotel marketing team today to discuss your project on 0117 930 4365 or email

Create great content

Tips on how to create some great content

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increase in organic (SEO) visits YOY

Top Tip

Take time to understand the content you already have available such as food photos or guides for brides