Expose Your Hotel to Niche Markets to Drive Brand Awareness and Bookings....
What is Influence Marketing?
Influence marketing underpins the process of identifying and building relationships with individuals with which have significant influence over a target audience of potential guests or buyers. Influencers are also regarded as purchasers and in hotel marketing tend to review and network a hotel brand to other similar influencers and audiences.
These influencers can be:
- Industry experts
How do we use this to increase direct bookings?
Influence Marketing & SEO
As part of our SEO service, we invite relevant and high profile bloggers, journalists and other relevant sources to review the hotel in their online publication, blog or website. This is a very valuable source of inbound link building which support hotels SEO activity allowing search engines to increase the authority of a hotel’s website. These reviews also act as a high quality source of traffic to a hotel website which subsequently can drive direct bookings and increase the rankings of certain pages in search engines such as Google, Bing and Yahoo.
Influence Marketing & PR
Influence marketing also has many of the desired effects that hotel PR can generate such as word of mouth, brand engagement, awareness and reputation management. Influence marketing should therefore be a prominent part of any PR strategy which should be measured and evaluated effectively to measure ROI. It is worth noting that offline PR is not a form of influence marketing in its primary sense due to the difficulties in measuring it effectiveness from an online perspective.
Influence Marketing & Social Media
Key influencers often have large loyal social media communities and this will often be the primary source of traffic to the reviews posted on their blogs and websites. When sharing their reviews on social media with their communities, it provides a valuable opportunity for the hotel to engage with their followers and also increase the hotels social media community at the same time. For example, a review shared by one of our influencers can receive up to 200 or 300 likes, shares and comments. This helps create a buzz online surrounding your hotels brand and subsequently can drive traffic to your hotels website and generate direct bookings.
Measuring Influence Marketing
There are a variety of metrics which we use to measure the impact of influence marketing. This can include:
- Measuring referrals visits from the influencers website
- Using Google Analytics to track number of bookings and enquiries generated from the referral traffic
- Assessing the engagement gained through any social media activity associated with the influencer
- Measuring keyword rankings to identify any keywords which may have increased due to the review