Paid Social Media for Start-Ups
Our social media specialists have worked with start-up businesses big and small to devise and implement effective paid social media campaigns to help generate new leads, increase brand awareness, and, ultimately, increase ROI.
Over 20 years' experience
Paid social media agency for start-up brands
If you haven’t already caught on to social media advertising, there’s a chance you’re missing out on a vital revenue stream.
Most businesses have spent years updating statuses and posting daily, but social media advertising has now come along to make all that hard work deliver a generous return.
Social media channels like Facebook, Instagram, Pinterest and Twitter have sophisticated advertising platforms that allow start-up brands to promote their products and services to highly targeted audiences, increasing brand awareness and generating valuable leads and sales.
Our paid social services include, but are not limited to:
Free ad account audit
Want to find out how you can improve your start-up brand’s paid social media presence and performance? Get in touch and our team will conduct a deep dive of your business’s ad accounts.
Audience research & creation
We’ll conduct in-depth audience research to identify high-performing targeting options, and use your existing customer data to create highly-effective custom and lookalike audiences, to use in your start-up’s paid social campaigns.
Ad copy & creative
Using your best creative assets and our expert team of copywriters, we’ll create ads that perfectly represent your start-up brand, grab your audiences’ attention, and drive demand for your products or services.
Testing & optimisation
We’ll closely monitor the performance of your ad campaigns and continually test ad creative, targeting options and delivery settings to ensure your campaigns are optimised and delivering the best return on ad spend possible.
Retargeting campaigns are extremely efficient at keeping your start-up brand and its products and services fresh in the mind of recent website visitors and driving them back to your site to convert.
Pixel & conversion tracking
From your FB pixel to your Google Analytics conversion tracking, we’ll ensure everything is set up and running as it should to effectively optimise your campaigns, track conversions and measure return on ad spend.
Platforms we work with
There are many social media platforms, each with its own audience base and demographic. Through learning about your target customer and analysing your competitors, we’ll identify which channels are best placed to help your start-up business achieve its objectives.
We specialise in running campaigns across various paid social channels, including:
Advanced targeting techniques makes Facebook one of the most powerful channels in any start-up brand’s social media arsenal.
Serve beautifully-crafted visual content to your start-up brand’s target audience whilst they’re browsing Instagram.
Promote your products or services, or make your start-up brand a topic of conversation with a Twitter advertising campaign.
Target users by job titles to increase your B2B sales and find new employees with LinkedIn ads.
Another great platform for visual content, Pinterest is ideal for getting your start-up brand’s products and services in front of new audiences.
Reach a highly engaged Snapchat audience with beautiful, compelling ads which work towards your start-up brand’s business objectives.
TikTok is a social media channel you’ll want to consider for your start-up business, with an audience growing by the minute.
Get your start-up brand’s video content in front of thousands of viewers for as little as £0.01 per view with a YouTube advertising campaign.
Benefits of working with Wired Media
Free social media audit
We offer a free social media audit, conducted by our specialists, to start-up businesses interested in understanding how they can boost their social media activities.
Dedicated account manager
Your start-up brand will be assigned its own dedicated account manager who will be your day-to-day point of call and who will also be responsible for devising and implementing all social media activity.
We like to keep things simple, providing all our start-up clients with fixed-fee contracts that include no hidden costs or complicated fee structures.
We schedule weekly calls to catch up with you so we can keep up to date with new offers and promotions and ensure the campaigns are achieving the agreed objectives.
One of our first port of calls for new start-up clients is ensuring their website tracking is set up and running correctly. This is fundamental as without the correct tracking in place, we won’t be able to measure performance.
We provide all of our clients with Google Data Studio dashboards which provide real-time metrics on the performance of your start-up brand’s social media campaigns. This means you can log in and check on performance whenever you like.
Want to find out more?
Get in touch to discuss your start-up paid social media marketing requirements, or learn about some of our other marketing services below:
Web design and development
With hundreds of high-quality, cost-effective, bespoke small business websites under their belts, our expert team of web developers and designers can create you a user-friendly, SEO-focused, branded, responsive website that converts and meets your specifications, however simple or complex.
Our team of email marketers can design and build beautiful, fully-optimised email campaigns for your start-up, whilst advising on everything from automated email campaigns, to strategies to expand your email list.
Our paid search team are specialists in building and optimising high-performing PPC campaigns across both Google and Bing, helping you to gain visibility and increase sales, whilst ensuring the best possible return on your investment.
From technical audits and migrations to keyword research, copywriting and link building campaigns, our dedicated in-house SEM and SEO team combine various techniques to ensure your start-up website will outperform competitors for years to come, generating high-value, targeted leads and getting your brand in front of the right people.
Our content marketing specialists can create regular blog posts with SEO and conversions in mind, driving relevant traffic to your site, with user-friendly landing pages to encourage visitors to convert, whilst helping you build your brand, your domain authority, and your expertise.
PR and outreach
Through PR, we can increase the awareness of your start-up through ongoing outreach activities to PR campaigns for specific events or promotions. We generate reviews and coverage from leading publications to encourage your target audience to become loyal fans.