Hospitality Web Design


Want to learn more about hospitality web design? Wired Media can help.

Effective hospitality websites need to do more than just look striking; they need to be easy to use and have clear functionality. Are these two qualities that your current site is lacking?

Choose Wired Media for your new hospitality website and our team will keep your property’s character at the forefront of all design work; we will preserve your competitive advantages and support your long-term marketing goals with every decision we make. Don’t forget – your hospitality website will also need to be optimised so you can maximise conversions and encourage direct bookings. We can take care of that too.

Websites for hospitality – where to start

A website for your hotel is a significant but necessary investment. If done right, it will enable you to win search engine traffic from your competitors. It will also enable you to convert more web visitors into paying guests. When something is this important to your business, it makes sense to go for a hospitality website that is custom designed and custom coded.

Before you approach web design agencies, think about the history of your hotel – what are the reasons and objectives driving your website redesign? Perhaps you want more direct bookings. Some clients want more wedding enquiries, others need to sell more gift vouchers. Let us know what your aim is and we can devise a strategy bespoke to you.

Then, take a look at some websites you really like. Think about what makes them great – you can let us know what these factors are when you talk to us. After an extensive consultation with us, we will know all there is to know about your hospitality venture – including your competitors. From here, all colours, font choices, formatting, layout, calls-to-action, graphics and copy will be deliberately chosen to help achieve your aims. We can also explore options for hosting, backup and maintaining the website and the CMS software with you.

Designing Your New Hotel Website

Don’t waste time talking to a web design agency who doesn’t know the ins and outs of hospitality – we specialise in hospitality web design so you can be sure of tried and tested processes, strategy and ideas. Once we have had a chat with you, we will come and visit you and your property.

We work with international and national hotel groups as well as luxury boutique hotels and independent hotels. With over 20 years’ experience designing and building hotel websites, we know how to help hotels and hospitality businesses increase direct bookings and reduce their reliance on OTA’s.

Feel free to ask us what processes we use to plan, design, build and deliver your new hospitality website. We promise to give you several design examples to choose from, to keep you informed of the costs and to let you know how long the process will take. We also offer support once the website is live from our friendly team of experts.

Find out more about our web design process here. Needs in-depth process adding to page.

Responsive Hotel Website Design

With over 50% of web searches taking place on mobile and tablet devices, how does your website perform on each? We design and build our hospitality websites to work across mobile, tablet and desktop devices. As experts in responsive web design we know how important it is for your site to display correctly across all browsers and devices. If you ignore mobile, you run the risk of losing business. We thoroughly test all of our sites on a demo set up across multiple browsers, devices and screen sizes. This way, we can see your business the same way prospective customers will.

Your bespoke hotel website should:

Be optimised for booking conversions – we can make sure that your hospitality website design includes features that allow integration with a third party booking engine, table booking system, spa booking system, gift voucher system etc.

Have a Content Management System installed – we can include a user-friendly CMS so your team can amend text and images whenever they need to. This means your site will always be up to date.

Be Search Engine Optimised – making your website SEO friendly means that online search engines such as Google and Bing can access and index your site. This is good for keyword rankings.

Integrate with social channels – the power behind social media is undeniable, so we make sure our sites complement and feature your social media channels.

Have Google Analytics installed – you need to be able to setup custom reporting so you can keep track of any bookings, revenue and enquiries.

To talk more about hospitality web design, contact a member of the team today on 0117 930 4365.