Mick George

One of the leading suppliers to the construction industry, looking for a new, multi-functional website.

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The challenge

Mick George wanted a new website to manage orders and delivery of building materials including lorry loads of blocks and bulk bags of sand and aggregate, as well as ordering concrete and skips. The new website needed to be able to look at the buyer’s location and identify the nearest depot to place the order, which might be owned by Mick George or a third party. The build was complex, since skips and concrete are sold based on volume and distance, and always quoted.

 

The new website needed to be able to handle the quote, order, payment, and fulfilment – all in one – and with third parties if necessary.

 

 

 

 

 

The solution

Our team of web designers and developers put together a functional, search engine-friendly, and visually-appealing website for Mick George.
Once we had overcome the technical challenges and demonstrated our methodology with a proof of concept we applied an agile methodology to our coding, with regular presentations to our Client.

As soon as the website went live, we saw an immediate increase in traffic and website engagements.The ability to live price and sell concrete and skips online is cutting-edge in the construction industry, so the implementation of live pricing on the new website meant that Mick George stood out from their competitors.

60%

Increase in organic sessions

56%

Reduction in PPC cost per click

124%

Increase in website goal conversions

24%

Increase in average session duration

Get in touch with us and we’ll get back to you within 24hrs

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